Transparency: How Marketers Can Maintain Consumer Trust Through Transparent Practices

Consider the banana. Specifically, consider the Dole certified-organic banana. In a world where transparent marketing has become an absolute necessity, this particular banana could teach a master class. It’s as honest and upfront about itself as any consumer could hope. How? It clearly displays the fact that it’s organic, lists its country of origin, and [...]

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seo audit

The Ultimate SEO Audit

An SEO Audit is a status check of the overall health of your SEO program. In order to move the dial in natural search, you need to know what you’re doing right, what needs to be improved and identify anything that may be hurting your rankings. What follows is a look at some of the criteria you’ll want to take into consideration.

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Search Engine Optimization: Introduction + Education

This is the first in a series of posts that will explore the elements of executing effective Search Engine Optimization. This series doesn’t aim to provide you with any “secrets” to ranking high in the search results, nor will executing every step contained herein guarantee you’ll rank above your competitors.

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The Top 5 Reasons You Need to Use Doodle.com to Schedule Meetings and Events

In short, Doodle.com makes it easy to find a date and time for a group event by using a poll-based scheduling system; it’s not a calendar.
Want to schedule a Sales and Marketing meeting between 15 people, including some employees in the field? You can either do it the old fashioned way and send out an Outlook invite – and receive several “Decline to attend” responses – or you can set up a poll in Doodle to see what time works best for everyone, and then lock it in place.

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Next New Networks: TV for the Web = TV for the Win

Next New Network’s online programming model of “TV for the internet, not TV on the internet” is a world apart from other programming platforms like Hulu TV and Slingbox.

Hulu and Slingbox make TV programs available online, but Next New Networks is TV for the internet, not TV on the internet, and instead of re-purposing Television shows for the web, they serve up micro-television networks made up of original short-form programming.

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Web 2.0 Expo: A Stream of Consciousness Report

SAN FRANCISCO

The economy may be in a tailspin, but last week’s Web 2.0 Expo proved that some start-ups have enough wind in their sails to see it through to the other side. The secret sauce of rocking through this downturn – and the theme of the conference – is doing more with less.

In the tradition of embracing my Attention Deficit Disorder while blogging about something I could spend hours commenting on, here’s an unabashedly chaotic and subjective look at the conference and its high-points, low-points, and every scary mascot and Marketing Fail in between.

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Web 2.0 Expo: I’d Write About it if I had 5 Consecutive Minutes of Internet Connectivity

The Web 2.0 Expo is coming to a close, and it’s been a heckuva conference. I’ve met some great people and been introduced to some really awesome new products and companies, and of course have some thoughts to share on the conference as a whole.
My fingers, wrists and back are already hurting in anticipation of all the writing I’ll be doing this weekend.

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The Art of Writing for Brevity

We are all guilty of it. Getting too wordy when writing. I see it all the time on marketing materials, magazines, catalogs and websites. Here are a few pointers that have helped me write more concisely.

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Smart Marketing on April Fools Day

In the spirit of Ella’s article on the Art of Brevity I’ll keep this one short. That, and I’m typing this during a Keynote lecture at the Web 2.0 Expo. Bottom Line: Next April 1st, take a page out of Brenthaven’s playbook and leverage April Fools Day to launch a creative marketing campaign.

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Professional Confessional: Getting Organized

Lately I’ve been a little disorganized. No – that’s an understatement. I’ve been an utterly chaotic tornado of inefficiency.

Today I almost went to lunch instead of leading a 12:15 web demonstration. My task list in Salesforce.com is 98% red, meaning OVERDUE, some of them months old.

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European Newspaper Industry: One Step Ahead?

First Healthcare and now, newspapers?

While many European newspapers are facing the same problems as those here in the States, there are a few standouts that have found creative ways to stay afloat and even profit, in what seems to be a dwindling industry.

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Attn Marketers, Creative Types, and Everyone Else: Submit Your Best Killed Ideas ASAP

Contest: Submit your Killed Ideas and finally receive some long overdue recognition. We’ve all had a great idea be shot down by a boss, coworker or professor, so dust off the cobwebs and email those great ideas to editor @ thedailyanchor.com. It doesn’t matter if you’re a marketer, agency creative, sales rep, or student; all ideas are welcome.

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Sales IQ: What Assumptions Can You Make About Your Audience?

When I say “Sales IQ,” I’m referring to the presumed intelligence level of your audience that you’re projecting when you deliver your sales pitch. Obviously there are a few ways to go. Here are some thoughts on intelligence (related to your solution) and engagement.

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Blogging Tip #746: Prepare to be Dugg

To err is human, rt? Then bloggers must be superhuman, because I’ve logged a heck of a lot of lessons-learned in 3 short months. On Monday I published a post that quickly became The Daily Anchor’s most-trafficked post to date, and my lack of preparedness for such a traffic spike brought the site to its knees.

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31 WordPress Plugins To Enhance Your Blog and Life

It’s 2009. Every business needs a corporate blog to accompany their corporate website, and every individual needs a personal blog to share their thoughts – or portfolio – with the world. I’ve researched, downloaded, installed, and tested around 300 Wordpress plugins (of 4,200+ available) and found the following to be the best of the best.

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Aaaaand We’re Back

After a week-long hiatus we’re back and rearing to go. This past Wednesday I had the unfortunate experience of having knee surgery, but all things considered it ended up being a positive and productive experience. I spent so much time talking business with my roommate in recovery that I’m tempted to write this whole thing off as a business expense.

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Shhh! The Daily Anchor is Sleeping

Just a quick note on our reduced editorial schedule: Things are slowing down this week as one Daily Anchor editor gets knee surgery, two head off on business trips, and the other editor stays local but is slammed at the office.

Blogging Tip #947: Always have a few extra posts queued up for days that you aren’t able to write new content. Oops.

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AnchorFree Offers a Killer Ad Network

In HotSpot Shield by Anchor Free I’ve found a wi-fi security platform that I’m loving from both a marketing perspective (it serves contextually relevant ads to a tech-savvy and affluent niche) and a consumer perspective (its free and secure.) HotSpot Shield privatizes and secures (via VPN) any public network, wired or wireless.

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Conference Preview: Web 2.0 Expo

The theme of this year’s Web 2.0 Expo is doing more with less. I just did a mental double-take as I wrote that – I’m great at doing less with less, and maintaining the same with less is a challenge, but the proposition of doing more with less sounds like a lot of work, sets unreasonable expectations, and would in all likelihood end in failure/unemployment. I’ll try to remain optimistic, though!

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Thank You Advertisers, For a Glass-Half-Full Attitude

Like I said in my A Little Bit of Good News In a Bad News World post a couple of weeks back, I am SICK of hearing bad news everywhere. So that is why I was happy when, while researching this week’s article, I found that advertisers are infusing their ad campaigns with positive messages.

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