Here’s a British ad from 1991 that encouraged brands not to cut their budgets during the 90s recession.
Here’s the voice-over narration:
“A healthy brand can ride out a recession; by preserving its momentum it can bounce back. But in past recessions, too many companies remove a key generator of that momentum: they stopped advertising. Following the 1981 recession, and analysis of AGB data found that the worst performing brands had cut their advertising budgets. The 15 top performing brands had all increased their advertising spend. The losers believed they couldn’t afford to go on advertising. The winners knew they couldn’t afford not to.”
Check it out, after the jump…
