Comments on: Video: Allstate TV Ad = The Right Way to Advertise in a Recession http://www.thedailyanchor.com/2009/01/18/video-allstate-recession-tv-ad/ Online Marketing Blog Tue, 13 Jul 2010 17:35:54 -0700 http://wordpress.org/?v=abc hourly 1 By: Steve http://www.thedailyanchor.com/2009/01/18/video-allstate-recession-tv-ad/comment-page-1/#comment-499 Steve Tue, 03 Feb 2009 03:08:03 +0000 http://www.thedailyanchor.com/?p=2683#comment-499 Is it any surprise that the little minds at NPR got it wrong yet again? The Allstate ads are an example of terrible advertising because they scare people into believing they're one month away from living in the gutter. All these commercials do is cause people to reconsider the wisdom of spending hundreds or thousands of dollars annually on a policy they probably never use. Let's face it. The first people to be screwed in a recession are mainly the dumb and shortsighted. If they see this commercial many are going to cancel policies that aren't required (like rental insurance) and skirt rules/laws that require others (auto, homes under mortgages, etc). The Hyundai commercials are much better because they make you feel more secure and actually encourage you to purchase their product. The Allstate ones... sheesh! I want to stock up on dog food and toilet paper after seeing those. Is it any surprise that the little minds at NPR got it wrong yet again? The Allstate ads are an example of terrible advertising because they scare people into believing they’re one month away from living in the gutter. All these commercials do is cause people to reconsider the wisdom of spending hundreds or thousands of dollars annually on a policy they probably never use.

Let’s face it. The first people to be screwed in a recession are mainly the dumb and shortsighted. If they see this commercial many are going to cancel policies that aren’t required (like rental insurance) and skirt rules/laws that require others (auto, homes under mortgages, etc).

The Hyundai commercials are much better because they make you feel more secure and actually encourage you to purchase their product. The Allstate ones… sheesh! I want to stock up on dog food and toilet paper after seeing those.

]]> By: percy chow http://www.thedailyanchor.com/2009/01/18/video-allstate-recession-tv-ad/comment-page-1/#comment-320 percy chow Thu, 22 Jan 2009 19:26:26 +0000 http://www.thedailyanchor.com/?p=2683#comment-320 :) it IS a good ad... and a good time to run it... It speaks volumes against the consumeristic ideals of buy, acquire more to be happy... and reminds America(ns) of what REALLY makes us happy... Good move Allstate. :) it IS a good ad… and a good time to run it…

It speaks volumes against the consumeristic ideals of buy, acquire more to be happy…

and reminds America(ns) of what REALLY makes us happy…

Good move Allstate.

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