Scroll down for the video… after the jump.
Marketers: I am immune to your tactics. I am smack in between the elusive X and Y Generations and I fast forward through TV commercials (I love DVR), I never listen to radio, I rarely read magazines and when I do I never notice the ads, and I don’t think I’ve ever clicked on an online banner ad in my life (well, maybe once in 1992.) I make my purchasing decisions based almost solely on brand loyalty, word-of-mouth reviews, and whim.
Yesterday Contributing Editor Rebecca Novack wrote about how the Obama Campaign was able to successfully tap into Millennials / the Y Generation. This ad by Sprite is a case-in-point example of exactly what kind of marketing initiatives can reach the hard-to-interrupt Millenials.
The first time I saw ad this I never saw a commercial coming. I watched the entire thing before I knew what hit me. When I finally realized it was a commercial, I wasn’t annoyed, I was impressed. It sucks for Sprite that I rarely ever drink soda, or I probably would have had one with lunch instead of water.
The video: Some people are on a beach watching one of their friends windsurfing, and the sound quality, natural lighting, background noise, shaky camera all combine to create the feeling that you’re watching something completely amateur. The camera tracks the windsurfer as he sails along, and then WOOSH his chute gets sucked up by an airplane landing at a nearby airport, and you see him fly out of the frame. When the camera once again tracks him, you see him trailing behind the plane as it approaches the runway. Then a pop-up across the screen; the first sign that this is a commercial. Screen 1: “Friends. They come and go” Screen 2: “Sprite Zero. No sugar. No Bull***t”
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