Love this ad. Check it.
To the best of my knowledge this ad didn’t actually run in airplanes, but was made to look like it did. This got me thinking, why don’t see ad placement in planes? I’ve never seen a single one myself. It’s a pretty great scenario: you have a captive and sedentary audience, they’re pre-qualified (as travelers, and if you target ads by seating class then you can target specific spending brackets), and if advertising could help defray the cost of a ticket then I’m sure in-air advertising would be more than palatable to consumers.
Advertising Agency: Lew LaraTBWA, Brazil
Creative Directors: Lewkovicz Jaques, Andrew Laurentino, Felipe Luchi and Victor Sant’Anna
Art Director: Manu Mazzaro
Editor: Felipe Cirino
Photographers: Vitor Rocha, Gabriel Bittencourt
UPDATE: I found an exact duplicate of the concept but by Ogilvy. Both ads were created in 2008 so I’m not sure which came first, but its clear someone borrowed from the other.
Ogilvy’s version:
Golden Holidays “malaysiaairlines.com” – 2008
Agency : Ogilvy & Mather Kuala Lumpur (Malaysia)
Lew LaraTBWA’s version:
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They ought to offer an overlay to add hair to the legs. Or have a pheromone sniffing device linked into the seat cushion, and an LCD display with the gender appropriate graphic.
Great ad! As a marketer I would love to present this option in my media plans to the client. It is a great way to reach a particular demographic and who wouldn’t like a break in their ticket price when flying?!