by Andrew Lennon | Managing Editor | The Daily Anchor
Less than a week after laying off 10% of its workforce, Ogilvy has launched a website aimed at providing marketers (clients) with resources to help them identify “where and how to cut budgets, how to optimize whats left and how to improve effectiveness and efficiency.”
The all-Flash website offers 2 downloadable documents (3 more are listed as “coming soon”) and you’ll need to fill out a contact form in order to access them, but they’d be remiss to exclude a means of capturing leads.
Ogilvy’s intentions are no doubt to reverse the recent trend of reductions in client spending, and the site is a great idea in theory. However, as of the publishing of this article I have yet to receive any of the documents I requested more than 18 hours after properly filling out the lead form, so I’m unable to review any of the actual content – just the website and concept.
Check out the site here, but to save you some time here’s a sketch of the new site…
First Glance – The Positive:
- Sites built 100% in flash are pretty.
- The concept (helping marketers navigate the downturn) is spot-on.
First Glance – The Negative:
- Sites built 100% in flash are so annoying to navigate. I hit the back button 2 times by accident and was taken totally off the site.
- 3 of 5 of the documents are listed as “coming soon.” Launching a site while it’s still under construction is so 1995.
- I clicked on “download document” and filled out the lead form but still haven’t received the PDF 18 hours later. I hope Ogilvy didn’t design this site for some Nigerian 419 scammer. If so, damn.
The Booklets:
1. Doing More with Less: A Point of View on Marketing in a Recession
This document provides an array of specific strategies that will help marketers protect high value customers, capitalize on those customers who are ready to spend, provide a methodology to optimize budget value allocation and channel choice, and other valuable solutions for supporting your brands in difficult times.
2. The New PR: Leveraging Digital Influence to Drive Sales and Reputation
Coming soon… Online social networks such as Facebook are now frequented by tens of millions, half of whom are over 35. Find out how to use these communities to your business’ advantage, especially during rough times.
3. Turning Shoppers into Buyers
Coming soon… In this recession, the key to success will be understanding the new shopper and the new dynamics between shopper, brand and retailer. Find out how to create “win-win” shopper marketing solutions and how to turn shoppers into buyers in this recession.
4. Improving Sales Force Performance
This booklet shows you how to optimize your sales force’s performance not only to save money, but also to generate more profit and create competitive advantage.
5. Optimizing Production Expenditure and Creative Assets
Coming soon… This booklet shows you how to reduce costs by creating efficiencies in production and creative services and, in doing so, how to create a winning formula that will give your organization an advantage over your competitors.
