by Andrew Lennon | Managing Editor | The Daily Anchor
Here’s a brilliant ad from Santiago Chile by Prolam Y&R.
To bring awareness to the affect in-home air conditioners have on global warming, Prolam installed a huge banner on the facade of an apartment building. The banner shows a father holding his son and wading through a flooded street, as 22 air conditioner units poke through. Brilliant. “The air that cools your home, heats up the world.”
Full size image is here (1368 x 94)
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director / Copywriter: Alvaro Becker
Photographer: Felipe Hernandez
Art Directors: Fabrizio Capraro, Renzo Vaccaro
{ 1 comment… read it below or add one }
Extremely effective in getting the point across. But I probably won’t remember the advertiser, Columbia (sportswear), from the ad.