I find the following Toyota TV ad unbelievably amusing, but I have absolutely no idea what it has to do with cars or why Toyota thinks it will help sell any. To summarize it the best I can: a rogue cat-headed human enters a drug lab of sorts (well, an anchovy / sardine lab), fights with other cat-headed humans, steals their fish, and speeds away in a Corolla. Right.
Granted at the very end you do see the Corolla’s BMW-esque push-button start feature and iPod connector before Catman peels out of a parking garage, but the Corolla is featured for all of about twelve seconds out of a 45-second ad. I think this would have made a way better Friskies or catnip commercial. I was left wanting to wrestle with my cat, not check out the new Corolla.
Alas, I may very well be proved wrong; the ad will likely find great appeal with Toyota’s secondary cat-lady market.
Agency : Publicis Mojo (Australia)
Advertiser: Toyota
