http://www.thedailyanchor.com/2009/02/10/professional-confessional-diy-or-die/ Random Thoughts and Musings Wed, 01 Feb 2012 10:53:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.thedailyanchor.com/2009/02/10/professional-confessional-diy-or-die/comment-page-1/#comment-643 Case in Point: The Value of Word of Mouth Marketing | The Daily Anchor | Marketing and Advertising Blog Wed, 11 Feb 2009 14:03:52 +0000 http://www.thedailyanchor.com/?p=4205#comment-643 [...] The quality of a product is not going to promote that product by itself. In this case, the wine was wonderful, but people wanted to know more about it, how to get it and if there was a wine club they could join, yada yada yada. This was their opportunity to tell consumers about their product from their point of view, using certain vocabulary and painting the picture they want about their product. These days, when the money may not be there for advertising, website revamps, and extra collateral, there is no better way to market your product then getting out there yourself and talking about it. It is called word of mouth marketing. Best of all, this is a Do-It-Yourself strategy. [...] [...] The quality of a product is not going to promote that product by itself. In this case, the wine was wonderful, but people wanted to know more about it, how to get it and if there was a wine club they could join, yada yada yada. This was their opportunity to tell consumers about their product from their point of view, using certain vocabulary and painting the picture they want about their product. These days, when the money may not be there for advertising, website revamps, and extra collateral, there is no better way to market your product then getting out there yourself and talking about it. It is called word of mouth marketing. Best of all, this is a Do-It-Yourself strategy. [...]

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