Comments on: Case in Point: The Value of Word of Mouth Marketing http://www.thedailyanchor.com/2009/02/11/case-in-point-the-value-of-word-of-mouth-marketing/ Random Thoughts and Musings Wed, 01 Feb 2012 10:53:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Martin Russell http://www.thedailyanchor.com/2009/02/11/case-in-point-the-value-of-word-of-mouth-marketing/comment-page-1/#comment-10359 Martin Russell Thu, 24 Dec 2009 05:05:01 +0000 http://www.thedailyanchor.com/?p=4238#comment-10359 Hey Shawn, Another thing the winery could do would be to thank the people who poured the wine that night (in advance might help too) so that there is a memory for next time the pouring occurs. At least a phone call after the event could cement in a nice piece of word of mouth anyway. Hey Shawn,

Another thing the winery could do would be to thank the people who poured the wine that night (in advance might help too) so that there is a memory for next time the pouring occurs.

At least a phone call after the event could cement in a nice piece of word of mouth anyway.

]]> By: Shawn http://www.thedailyanchor.com/2009/02/11/case-in-point-the-value-of-word-of-mouth-marketing/comment-page-1/#comment-649 Shawn Wed, 11 Feb 2009 18:01:42 +0000 http://www.thedailyanchor.com/?p=4238#comment-649 Being a co-owner in a small family owned winery, this article (unfortunatly) really hit home. Wineries are bombarded with requests to donate time and wine for charitable events and we always do our best to help. We have been in the situation many times where we do not have resources to staff events (day jobs, families, and a few hours of sleep here and there). Rather than decline the request we offer to donate a few cases of wine and hope for the best. One thing the winery could have done was at least provide informational brochures, wine club forms and price lists to make it easy for the people doing the pouring to get up to speed and pass along information. In the end it sounds like everyone had fun and there was some benefit/exposure for the winery and they were able to support a good cause. You tied back to the "do it yourself article". Perhaps one that is equally appropriate: http://www.thedailyanchor.com/2009/02/09/when-to-quit-your-day-job-to-focus-on-your-new-business/ shameless plug: www.naggiarvineyards.com Being a co-owner in a small family owned winery, this article (unfortunatly) really hit home. Wineries are bombarded with requests to donate time and wine for charitable events and we always do our best to help.

We have been in the situation many times where we do not have resources to staff events (day jobs, families, and a few hours of sleep here and there). Rather than decline the request we offer to donate a few cases of wine and hope for the best.

One thing the winery could have done was at least provide informational brochures, wine club forms and price lists to make it easy for the people doing the pouring to get up to speed and pass along information. In the end it sounds like everyone had fun and there was some benefit/exposure for the winery and they were able to support a good cause.

You tied back to the “do it yourself article”. Perhaps one that is equally appropriate:
http://www.thedailyanchor.com/2009/02/09/when-to-quit-your-day-job-to-focus-on-your-new-business/

shameless plug: http://www.naggiarvineyards.com

]]>