Comments on: Social Marketing: Who Has the Power, Consumers or Brands? http://www.thedailyanchor.com/2009/02/25/social-marketing-who-has-the-power-consumers-or-brands/ Random Thoughts and Musings Wed, 01 Feb 2012 10:53:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social marketing: who has the power consumers or brands? « Opportunity to Excel http://www.thedailyanchor.com/2009/02/25/social-marketing-who-has-the-power-consumers-or-brands/comment-page-1/#comment-11849 Social marketing: who has the power consumers or brands? « Opportunity to Excel Mon, 29 Nov 2010 01:52:43 +0000 http://www.thedailyanchor.com/?p=4924#comment-11849 [...] Read Full Post Here [...] [...] Read Full Post Here [...]

]]> By: Jamie Favreau http://www.thedailyanchor.com/2009/02/25/social-marketing-who-has-the-power-consumers-or-brands/comment-page-1/#comment-1102 Jamie Favreau Thu, 26 Feb 2009 19:13:28 +0000 http://www.thedailyanchor.com/?p=4924#comment-1102 I agree on the consumer having a lot of say on things today. I think that with the Tropicana thing it had more or less to do with brand recognition. I recognize the old style Tropicana carton but not the new one. IF they went sleek with their old orange with the straw thing that might have looked better. It looks almost like an off brand the way they packaged it. I don't know why Pepsi is trying to change everything. They changed their logo too which made consumers unhappy but then they stuck to that one. Word of Mouth seems the way to go and the only way you can generate interest in online and being proactive. Thanks for the insight. I agree on the consumer having a lot of say on things today. I think that with the Tropicana thing it had more or less to do with brand recognition. I recognize the old style Tropicana carton but not the new one. IF they went sleek with their old orange with the straw thing that might have looked better. It looks almost like an off brand the way they packaged it.

I don’t know why Pepsi is trying to change everything. They changed their logo too which made consumers unhappy but then they stuck to that one.

Word of Mouth seems the way to go and the only way you can generate interest in online and being proactive.

Thanks for the insight.

]]> By: Marie http://www.thedailyanchor.com/2009/02/25/social-marketing-who-has-the-power-consumers-or-brands/comment-page-1/#comment-1068 Marie Wed, 25 Feb 2009 23:14:09 +0000 http://www.thedailyanchor.com/?p=4924#comment-1068 Now that there's so much power in the consumer's hand, businesses are forced to listen to what they have to say. Today the market is closer to a two-way street than it has ever been before. Marketers who are not in tune with their consumers are going to wish they were, especially on the day when something goes wrong. Now that there’s so much power in the consumer’s hand, businesses are forced to listen to what they have to say. Today the market is closer to a two-way street than it has ever been before. Marketers who are not in tune with their consumers are going to wish they were, especially on the day when something goes wrong.

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