As a follow up to my initial high-level overview and review of InsideView’s SalesView application, I’d like to dig a little deeper into a particular key feature that make this a standout product. Also notable is that since reviewing the app, InsideView has secured $6.5 million in Series B funding, which you can read more about here.
A powerful feature of SalesView is the Connections tool. Any user may begin using this tool by adding Reference Customers and Previous Employers to their Connections database. If using the CRM-integrated mashup, SalesView pops you over to the InsideView web interface to input these connection starting points. As you enter names of your rockstar clients and your previous employers, InsideView finds the matching Account record in their database. If a match is found, it’s added to the list.
Now, every time you access an Account, Lead, Contact or Opportunity, the SalesView Connections engine searches through thousands of executive profiles – including specialized research providers like Hoovers, D&B, and Reuters as well as Web 2.0 networks like Jigsaw, ZoomInfo, Facebook and LinkedIn. It even scours over 20,000 online news sources – and identifies potential connections at every level of the organization. To the right of the Key Info, the number of connections is displayed with links to view those connections, import them to your CRM, and start leveraging your network and the network of your target accounts & prospects.
This is by far the quickest, easiest way for a Sales rep to locate new avenues of business development as well as personal connections to their target accounts, without wasting time sifting through their actual social networks and getting distracted by their friends’ party pictures like Andrew. Using an integrated application like this is a great way to keep your Sales team engaged in the CRM with their deals in front of them, as well as provide the research, networking and business intelligence tools they need to be effective and productive.
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