From the monthly archives:

March 2009

European Newspaper Industry: One Step Ahead?

First Healthcare and now, newspapers?

While many European newspapers are facing the same problems as those here in the States, there are a few standouts that have found creative ways to stay afloat and even profit, in what seems to be a dwindling industry.

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Attn Marketers, Creative Types, and Everyone Else: Submit Your Best Killed Ideas ASAP

Contest: Submit your Killed Ideas and finally receive some long overdue recognition. We’ve all had a great idea be shot down by a boss, coworker or professor, so dust off the cobwebs and email those great ideas to editor @ thedailyanchor.com. It doesn’t matter if you’re a marketer, agency creative, sales rep, or student; all ideas are welcome.

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Sales IQ: What Assumptions Can You Make About Your Audience?

When I say “Sales IQ,” I’m referring to the presumed intelligence level of your audience that you’re projecting when you deliver your sales pitch. Obviously there are a few ways to go. Here are some thoughts on intelligence (related to your solution) and engagement.

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Blogging Tip #746: Prepare to be Dugg

To err is human, rt? Then bloggers must be superhuman, because I’ve logged a heck of a lot of lessons-learned in 3 short months. On Monday I published a post that quickly became The Daily Anchor’s most-trafficked post to date, and my lack of preparedness for such a traffic spike brought the site to its knees.

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Aaaaand We’re Back

After a week-long hiatus we’re back and rearing to go. This past Wednesday I had the unfortunate experience of having knee surgery, but all things considered it ended up being a positive and productive experience. I spent so much time talking business with my roommate in recovery that I’m tempted to write this whole thing off as a business expense.

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Shhh! The Daily Anchor is Sleeping

Just a quick note on our reduced editorial schedule: Things are slowing down this week as one Daily Anchor editor gets knee surgery, two head off on business trips, and the other editor stays local but is slammed at the office.

Blogging Tip #947: Always have a few extra posts queued up for days that you aren’t able to write new content. Oops.

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AnchorFree Offers a Killer Ad Network

In HotSpot Shield by Anchor Free I’ve found a wi-fi security platform that I’m loving from both a marketing perspective (it serves contextually relevant ads to a tech-savvy and affluent niche) and a consumer perspective (its free and secure.) HotSpot Shield privatizes and secures (via VPN) any public network, wired or wireless.

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Conference Preview: Web 2.0 Expo

The theme of this year’s Web 2.0 Expo is doing more with less. I just did a mental double-take as I wrote that – I’m great at doing less with less, and maintaining the same with less is a challenge, but the proposition of doing more with less sounds like a lot of work, sets unreasonable expectations, and would in all likelihood end in failure/unemployment. I’ll try to remain optimistic, though!

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Thank You Advertisers, For a Glass-Half-Full Attitude

Like I said in my A Little Bit of Good News In a Bad News World post a couple of weeks back, I am SICK of hearing bad news everywhere. So that is why I was happy when, while researching this week’s article, I found that advertisers are infusing their ad campaigns with positive messages.

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CONTEST: Submit Your Killed Ideas and Become Famous!

Attention all marketers, agency creatives, and other media slaves:

From now until 11:59pm PST on March 31st The Daily Anchor is accepting submissions for the best killed ideas; creative ideas that never saw the light of day.

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The Professional Confessional: When is a sale lost?

Lately I’ve been hitting some snags in my sales cycle. Without a doubt, my strength lies in the early stages of the sale. As the Marketing Manager for the past two years, I’ve been crafting our messaging, so I know it inside and out and can generate interest very quickly and lock in meetings. However, I’m having trouble closing.

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Marketing and Sales: Can’t we all just get along?

Please help me understand the thought process behind separating sales and marketing; in many cases the two departments literally undermine one another. I’ve just never understood why most teams don’t work side by side: it’s like driving around without knowing where you are going. The blind leading the blind. The right side of your brain not being connected to the left.

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Sales 2.0 Conference: A Stream of Consciousness Report

“I’d like to begin with an exercise. Cover your eyes with your left hand and with your right hand point north.” 500 people stand up and do just that. “Okay, now open your eyes.” Most people are pointing toward the podium – North – but some clearly have a faulty internal GPS.

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The Best Articles We’ve Read This Week: The March 6 Hitlist

Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Top 5 On-Demand Applications to Boost Sales and Marketing Productivity

Today I’d like to showcase five applications that individually offer great value and functionality, and when considered holistically, represent a complete solution to enable collaboration and increase productivity of Sales & Marketing departments.

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Marketing 101: Keep Your Messages Consistent

Actions Speak Louder Than Words. We have all muttered those words before. It usually has to do with a personal experience with a friend, foe, lover, family member or whatever, but it’s relatable to marketing as well. Have you ever had someone tell you they would do something and then they do something else? That’s called inconsistency. And when all is said and done, it is the action that we tend to [...]

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Sales 2.0 Conference Here We Come

Today and tomorrow we’ll be attending the Sales 2.0 Conference at San Francisco’s InterContinental Hotel. The theme this year is How to Accelerate Sales in a Slow Economy and I plan to share with you as much information as I can absorb or inscribe.

If you can’t make it but wish you could, @damphoux will be live-blogging the event via Twitter; follow #sales20.

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Product Watch: Tracer by Tynt Lets you Track Content Copied From Your Site

I just went to your website and copied something from your last blog post. Do you know what text I copied? Which image I just swiped? If I pasted it into an email and sent it to 50 friends, would you have wanted me to include a link back to your site? Get Tracer.

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← Previous Entries

March 2009

European Newspaper Industry: One Step Ahead?

Attn Marketers, Creative Types, and Everyone Else: Submit Your Best Killed Ideas ASAP

Sales IQ: What Assumptions Can You Make About Your Audience?

Blogging Tip #746: Prepare to be Dugg

Aaaaand We’re Back

Shhh! The Daily Anchor is Sleeping

AnchorFree Offers a Killer Ad Network

Conference Preview: Web 2.0 Expo

Thank You Advertisers, For a Glass-Half-Full Attitude

CONTEST: Submit Your Killed Ideas and Become Famous!

The Professional Confessional: When is a sale lost?

Marketing and Sales: Can’t we all just get along?

Sales 2.0 Conference: A Stream of Consciousness Report

Top 5 On-Demand Applications to Boost Sales and Marketing Productivity

Marketing 101: Keep Your Messages Consistent

Sales 2.0 Conference Here We Come

Product Watch: Tracer by Tynt Lets you Track Content Copied From Your Site

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March 2009

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