The theme of this year’s Web 2.0 Expo, held from March 31 – April 31 in San Francisco, is doing more with less. I just did a mental double-take as I wrote that – I’m great at doing less with less, and maintaining the same with less is a challenge, but the proposition of doing more with less sounds like a lot of work, sets unreasonable expectations, and would in all likelihood end in failure/unemployment. I’ll try to remain optimistic, though!
I actually was faced with this challenge earlier this year, as we (they) decided to slash the Q1 marketing budget by about 40% while our leads & revenue goals were higher than the previous quarter. After two months, I gave a presentation on how I was tracking against 2008. Several metrics, like quantity of inbound leads, were even despite the huge cutback in advertising. The conversion rate was 12% higher, and the average deal size doubled. However, it’s still tougher to close deals in this economic climate, so our revenue goals look pretty insurmountable.
What I’m trying to say is we’re not only trying to do more with less as B2B marketing & sales professionals. We’re trying to do more with less, in order to sell more to customers who have less to spend.
I am hoping to gain value from the conference in two respects:
1. I need more innovative methods for strengthening my brand and generating demand with social media.
2. I need to strengthen the value proposition of my products and services with new technologies.
The Tweet-sized descriptions of the track sessions sound enticing, and I expect they will tie directly to my objectives for the conference. I’m looking forward in particular to Mobile-focused sessions. We finally pushed a custom iPhone app that allows recruiters to access their resume database via intelligent search on the go (I suggested this 9 months ago, but who’s counting?) Chalk it up to “Killed Ideas” that get revived by someone that is not you…
Not gonna lie, the part of the expo I am most looking forward to is the jargon and buzzword extravaganza…I’d better study up!
About the Web 2.0 Expo
The Web 2.0 Expo is a semi-annual conference and expo targeting the builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists from around the globe.Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities.
Web 2.0 Expo is co-produced by O’Reilly Media (thought-leaders for all things Web) and TechWeb (a live events powerhouse.) Read more about Web 2.0 Expo
When: March 31st – April 3rd, 2009
Where: Moscone West, San Francisco
By the numbers:
Sessions with free alcohol Networking events: 16
Main Conference Tracks
The Web 2.0 Expo is also, well, rather 2.0. Not only can you customize your own conference schedule online, but the expo has a healthy social media presence as well:
You can register online here, and Daily Anchor readers receive 30% off any registration package with the code websf09tro23