From the monthly archives:

April 2009

The Top 5 Reasons You Need to Use Doodle.com to Schedule Meetings and Events

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In short, Doodle.com makes it easy to find a date and time for a group event by using a poll-based scheduling system. It’s not a calendar. Want to schedule a Sales and Marketing meeting between 15 people, including some employees in the field? You can either do it the old fashioned way and send out an Outlook invite – and receive several “Decline to attend” responses – or you can set up a poll in Doodle to see what time works best for everyone, and then lock it in place.

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Next New Networks: TV for the Web = TV for the Win

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Next New Network’s online programming model of “TV for the internet, not TV on the internet” is a world apart from other programming platforms like Hulu TV and Slingbox.

Hulu and Slingbox make TV programs available online, but Next New Networks is TV for the internet, not TV on the internet, and instead of re-purposing Television shows for the web, they serve up micro-television networks made up of original short-form programming. NNN currently features a dozen distinct networks covering automotive, entertainment, humor, fashion, and lifestyle, with each showing 3 to 8 minute episodes, produced daily or weekly. All original. All free.

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Web 2.0 Expo: A Stream of Consciousness Report

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SAN FRANCISCO

The economy may be in a tailspin, but last week’s Web 2.0 Expo proved that some start-ups have enough wind in their sails to see it through to the other side. The secret sauce of rocking through this downturn – and the theme of the conference – is doing more with less.

In the tradition of embracing my Attention Deficit Disorder while blogging about something I could spend hours commenting on, here’s an unabashedly chaotic and subjective look at the conference and its high-points, low-points, and every scary mascot and Marketing Fail in between.

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Web 2.0 Expo: I’d Write About it if I had 5 Consecutive Minutes of Internet Connectivity

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The Web 2.0 Expo is coming to a close, and it’s been a heckuva conference.

I’ve met some great people and been introduced to some really awesome new products and companies, and of course have some thoughts to share on the conference as a whole. My fingers, wrists and back are already hurting in anticipation of all the writing I’ll be doing this weekend.

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The Art of Writing for Brevity

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We are all guilty of it. Getting too wordy when writing. I see it all the time on marketing materials, magazines, catalogs and websites. Here are a few pointers that have helped me write more concisely.

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Smart Marketing on April Fools Day

In the spirit of Ella’s article on the Art of Brevity I’ll keep this one short. That, and I’m typing this during a Keynote lecture at the Web 2.0 Expo. Bottom Line: Next April 1st, take a page out of Brenthaven’s playbook and leverage April Fools Day to launch a creative marketing campaign.

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Professional Confessional: Getting Organized

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Lately I’ve been a little disorganized. No – that’s an understatement. I’ve been an utterly chaotic tornado of inefficiency.

Today I almost went to lunch instead of leading a 12:15 web demonstration. My task list in Salesforce.com is 98% red, meaning OVERDUE, some of them months old.

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