In the spirit of Ella’s article on the art of brevity I’ll keep this one short. That, and I’m typing this during a Keynote lecture at the Web 2.0 Expo. Bottom Line: Next April 1st, take a page out of Brenthaven’s playbook and leverage April Fools Day to launch a creative marketing campaign.
Example of a Bad April Fools joke:
Posting a Facebook status update saying you’re wondering how to “break the news” to your boyfriend.
Example of a good April Fools joke:
Sending an email to your customer base with the subject: “Today Only! Buy a Brenthaven – Get a FREE CAR!!!”
So what if the car is a HotWheels car? I live in San Francisco; HotWheels are infinitely more practical.
Brenthaven FTW.
Photo credit: Diego ilustração e design
