About
The Daily Anchor – Marketing Blog
1. n. A resource blog for online marketers, particularly those in search engine marketing.
2. n. A device to restrict drifting [downward] of a marketing department in a soft economy.
3. Figurative: That which gives recommendations or software reviews in a soft economy.
I’m Andrew. I’m a marketer. A search engine marketer. I live in San Francisco. I help companies rank well in Google for keywords that help drive traffic > conversions > revenue. I’m currently the in-house SEO Specialist at Williams-Sonoma, Inc. and manage natural search for 6 sites: Williams-Sonoma.com, PotteryBarn.com, PotteryBarnKids.com, PBteen.com, WSHome.com and WestElm.com.
I aim to bring you a daily frequent dose of original editorial on the best tactics, trends, ideas and insights in online marketing. I’m going to do my damnedest to help you market smarter, reach more consumers, drive more traffic and sell more.
Consider The Daily Anchor a professional development tool. A blog for marketing slaves and the marketing obsessed …or something like that.
Pleased to meet you,
Editor
Andrew Lennon
Contributors:
Michael Vicchitto
Rebecca A. Novack
Gary Novack, Ph.D.
Robert Lewis
You. Guest bloggers are welcome. Email me.
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The Daily Anchor
www.thedailyanchor.com
