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Andrew Lennon

The Ultimate SEO Audit

The purpose of an SEO Audit is to paint an overall picture of what you’re doing right, what needs to be improved, and what issues may be hurting your rankings. If you’re familiar with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats,) that’s exactly how you should approach the SEO Audit.

This SEO Audit is the 2nd in a series of posts that explore the elements of executing effective SEO: 9 Steps to SEO Success. Here’s a look at the whole series. Expect about 1 article a week over the next 7 weeks.

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Search Engine Optimization: Introduction + Education

This is the first in a series of posts that will explore the elements of executing effective Search Engine Optimization. This series doesn’t aim to provide you with any “secrets” to ranking high in the search results, nor will executing every step contained herein guarantee you’ll rank above your competitors.

The purpose of this series is to curate my experience executing SEO and give you a contextual framework with which you can begin building or improving your SEO skill set, or at least learn the language of SEO so that you can make an educated decision when hiring a Search Marketer to do the work for you. Think of this as a reference guide, not a manual. It’s a conversation with a chef, not a cook book.

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The Top 5 Reasons You Need to Use Doodle.com to Schedule Meetings and Events

In short, Doodle.com makes it easy to find a date and time for a group event by using a poll-based scheduling system. It’s not a calendar. Want to schedule a Sales and Marketing meeting between 15 people, including some employees in the field? You can either do it the old fashioned way and send out an Outlook invite – and receive several “Decline to attend” responses – or you can set up a poll in Doodle to see what time works best for everyone, and then lock it in place.

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Next New Networks: TV for the Web = TV for the Win

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Next New Network’s online programming model of “TV for the internet, not TV on the internet” is a world apart from other programming platforms like Hulu TV and Slingbox.

Hulu and Slingbox make TV programs available online, but Next New Networks is TV for the internet, not TV on the internet, and instead of re-purposing Television shows for the web, they serve up micro-television networks made up of original short-form programming. NNN currently features a dozen distinct networks covering automotive, entertainment, humor, fashion, and lifestyle, with each showing 3 to 8 minute episodes, produced daily or weekly. All original. All free.

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Web 2.0 Expo: A Stream of Consciousness Report

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SAN FRANCISCO

The economy may be in a tailspin, but last week’s Web 2.0 Expo proved that some start-ups have enough wind in their sails to see it through to the other side. The secret sauce of rocking through this downturn – and the theme of the conference – is doing more with less.

In the tradition of embracing my Attention Deficit Disorder while blogging about something I could spend hours commenting on, here’s an unabashedly chaotic and subjective look at the conference and its high-points, low-points, and every scary mascot and Marketing Fail in between.

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Web 2.0 Expo: I’d Write About it if I had 5 Consecutive Minutes of Internet Connectivity

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The Web 2.0 Expo is coming to a close, and it’s been a heckuva conference.

I’ve met some great people and been introduced to some really awesome new products and companies, and of course have some thoughts to share on the conference as a whole. My fingers, wrists and back are already hurting in anticipation of all the writing I’ll be doing this weekend.

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Smart Marketing on April Fools Day

In the spirit of Ella’s article on the Art of Brevity I’ll keep this one short. That, and I’m typing this during a Keynote lecture at the Web 2.0 Expo. Bottom Line: Next April 1st, take a page out of Brenthaven’s playbook and leverage April Fools Day to launch a creative marketing campaign.

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Attn Marketers, Creative Types, and Everyone Else: Submit Your Best Killed Ideas ASAP

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Contest: Submit your Killed Ideas and finally receive some long overdue recognition. We’ve all had a great idea be shot down by a boss, coworker or professor, so dust off the cobwebs and email those great ideas to editor @ thedailyanchor.com. It doesn’t matter if you’re a marketer, agency creative, sales rep, or student; all ideas are welcome.

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Blogging Tip #746: Prepare to be Dugg

To err is human, rt? Then bloggers must be superhuman, because I’ve logged a heck of a lot of lessons-learned in 3 short months. On Monday I published a post that quickly became The Daily Anchor’s most-trafficked post to date, and my lack of preparedness for such a traffic spike brought the site to its knees.

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Aaaaand We’re Back

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After a week-long hiatus we’re back and rearing to go. This past Wednesday I had the unfortunate experience of having knee surgery, but all things considered it ended up being a positive and productive experience. I spent so much time talking business with my roommate in recovery that I’m tempted to write this whole thing off as a business expense.

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Shhh! The Daily Anchor is Sleeping

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Just a quick note on our reduced editorial schedule: Things are slowing down this week as one Daily Anchor editor gets knee surgery, two head off on business trips, and the other editor stays local but is slammed at the office.

Blogging Tip #947: Always have a few extra posts queued up for days that you aren’t able to write new content. Oops.

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AnchorFree Offers a Killer Ad Network

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In HotSpot Shield by Anchor Free I’ve found a wi-fi security platform that I’m loving from both a marketing perspective (it serves contextually relevant ads to a tech-savvy and affluent niche) and a consumer perspective (its free and secure.) HotSpot Shield privatizes and secures (via VPN) any public network, wired or wireless.

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CONTEST: Submit Your Killed Ideas and Become Famous!

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Attention all marketers, agency creatives, and other media slaves:

From now until 11:59pm PST on March 31st The Daily Anchor is accepting submissions for the best killed ideas; creative ideas that never saw the light of day.

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Sales 2.0 Conference: A Stream of Consciousness Report

“I’d like to begin with an exercise. Cover your eyes with your left hand and with your right hand point north.” 500 people stand up and do just that. “Okay, now open your eyes.” Most people are pointing toward the podium – North – but some clearly have a faulty internal GPS.

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The Best Articles We’ve Read This Week: The March 6 Hitlist

Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Sales 2.0 Conference Here We Come

Today and tomorrow we’ll be attending the Sales 2.0 Conference at San Francisco’s InterContinental Hotel. The theme this year is How to Accelerate Sales in a Slow Economy and I plan to share with you as much information as I can absorb or inscribe.

If you can’t make it but wish you could, @damphoux will be live-blogging the event via Twitter; follow #sales20.

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Product Watch: Tracer by Tynt Lets you Track Content Copied From Your Site

I just went to your website and copied something from your last blog post. Do you know what text I copied? Which image I just swiped? If I pasted it into an email and sent it to 50 friends, would you have wanted me to include a link back to your site? Get Tracer.

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The Best Articles We’ve Read This Week: The Feb 27 HitList

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Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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All Hands On Deck: 4 Editors on the SF Chronicle Implosion

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Fridays hold a very special place in our hearts, so in honor of our 3rd favorite day of the week we’re going to shake things up a little… From now on, every Friday all 4 Daily Anchor editors will weigh-in on a recent development, event or trend. Our first topic is Hearst’s threat to end the San Francisco Chronicle.

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