Andrew

Thumbnail image for Fresh Perspective: A 19 Year Old’s Take on Advertising

Fresh Perspective: A 19 Year Old’s Take on Advertising

This is the first in a series of posts in which The Daily Anchor will bring in fresh perspectives from “the real world,” in an effort to see outside the confines of our media-bubble.

Every marketer and advertiser is inherently prejudiced: we are incapable of divorcing ourselves from our professional perspective, and our notions of what consumers [...]

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Thumbnail image for The Future of Social Media Advertising

The Future of Social Media Advertising

If social media sites draw some of the highest traffic on the web, why have they had such an awful time figuring out how to generate revenue? Users would revolt and traffic would plummet if sites implemented fee-based membership structures, and traditional banner ads have been an epic fail.

So what’s it going to take to monetize social media?

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Thumbnail image for The Best Articles We’ve Read This Week: The Feb 20 HitList

The Best Articles We’ve Read This Week: The Feb 20 HitList

This is the second in a series of Friday posts in which we’ll cover the best articles we’ve read all week. Most will be new, some will be old, but hopefully they’ll all be useful, interesting or entertaining.

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Thumbnail image for How to Handle PR: A Lesson From CB2′s Near Disaster

How to Handle PR: A Lesson From CB2′s Near Disaster

This week CB2 – by Crate and Barrel – failed to deliver a table to the set of HGTV’s Color Splash because it had neglected to process the transaction. CB2 then botched their chance to make amends by refusing to lend a floor sample to HGTV for 4 hours to film their final segment. In the end CB2 relented, but the damage had been done. Here’s a look at what went wrong.

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Thumbnail image for Groceries: Same Price, Less Product

Groceries: Same Price, Less Product

In the increasingly critical push to cut costs while avoiding layoffs, some companies are finding a solution in the mantra “same price, less product.” Last night on NPR I heard Michelle Norris interview Ben Popkin of The Consumerist about the recent trend of companies decreasing the size of their products in grocery stores while maintaining the same price, effectively raising prices on the sly.

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Thumbnail image for WSJ: Best and Worst Ads of 2008

WSJ: Best and Worst Ads of 2008

The WallStreet Journal has released their list of the best and worst ads of 2008, so head on over to the WSJ and vote for the winner [and the loser.] Here’s the short-list…

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Thumbnail image for 85 Twitter Tools

85 Twitter Tools

Here’s a look at some of the tools that have been feeding my Twitter addiction, and some other highly-recommended tools that I’ll be checking out this week. The strength of Twitter lies in its open API and 3rd party tools. If you’re looking to get the most out of Twitter, these tools will help you do just that.

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Thumbnail image for Behavioral Advertising to Remain Unregulated by FTC

Behavioral Advertising to Remain Unregulated by FTC

The FTC has issued only modest changes to a 2007 federal policy on behavioral advertising, the practice of tracking user behavior online and then tailoring advertising accordingly. Behavioral advertising will remain self-regulated by Internet companies, and the report contains only “recommendations.”

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Thumbnail image for Closed for the Holiday: See you on Tuesday

Closed for the Holiday: See you on Tuesday

In honor of the President’s Day holiday, The Daily Anchor is staying in our PJs and taking a vacation day. We hope you’re able to do the same. Tune in tomorrow for more marketing, sales and advertising goodness.

- Andrew, Rebecca, Ella, and Mike

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Thumbnail image for How to Market in a Recession? Ask Laiola Owner Joe Hargrave

How to Market in a Recession? Ask Laiola Owner Joe Hargrave

If you’ve been laid off and are in San Francisco this weekend, you’re in for a treat… literally. Laïol restaurant has offered to comp the meal of anybody who has recently been laid off. I think this is a genius marketing promotion.

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Thumbnail image for The Best Articles We’ve Read This Week: The Feb 13 Hit List

The Best Articles We’ve Read This Week: The Feb 13 Hit List

This is the first in a series of Friday posts in which we’ll cover the best articles we’ve read all week. Most will be new, some will be old, but hopefully they’ll all be useful. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Thumbnail image for A Conversation With Twitter Co-Founder Jack Dorsey

A Conversation With Twitter Co-Founder Jack Dorsey

Yesterday fellow Daily Anchor Ella Keeven and I met with Twitter co-founder Jack Dorsey for a little chat over a cup of coffee. Well, a latte, drip coffee, and cappuccino, respectively.

Here’s a look at how Twitter got started, what’s changed, and the recent buzz about how they’re planning to monetize the site… and Jack’s favorite iPhone Twitter client (there’s like 30.)

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Thumbnail image for Twitter to Begin Charging Brands for Use. Maybe. Sort of. Not really.

Twitter to Begin Charging Brands for Use. Maybe. Sort of. Not really.

Yesterday the mediaverse was abuzz with talk that Twitter was going to start charging for commercial use of its service. I just met with Twitter co-founder Jack Dorsey, and not only is that old news (they’ve been talking about it for a year,) but most “news” reports yesterday missed the mark. Here’s the real story.

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Thumbnail image for Best Craigslist Job Hunting Post Ever (Warning: vulgar)

Best Craigslist Job Hunting Post Ever (Warning: vulgar)

Last week Ella Keeven offered insight into how to better position yourself in a job search by thinking of yourself as a product, but I’ve found another novel approach to job hunting… A colleague forwarded me the following Craigslist post, and while it’s wholly vulgar and wide outside the usual tenor of The Daily Anchor, I thought many of our readers would relate to this one man’s frustration.

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Thumbnail image for When to Quit Your Day-Job to Focus on Your New Business

When to Quit Your Day-Job to Focus on Your New Business

At what point should I leave my day-job to focus 100% on my new business? I’m being stretched thinner and thinner every day and find myself physically unable to give 110% to each of my responsibilities, and yet the prospect of leaving a stable, well-paying job in a recession is downright scary if not completely asinine. Then again, I think that a recession is actually the best time to start a new business.

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Thumbnail image for EXCLUSIVE: Restoration Hardware Planning Top-Level Layoffs

EXCLUSIVE: Restoration Hardware Planning Top-Level Layoffs

Inside sources are reporting that home furnishings giant Restoration Hardware is planning to consolidate its upper-management in a last-ditch effort to reduce costs by cutting high salaries. Recent layoffs of low-level employees have shifted the workload to managers, leaving middle-management stretched too thin while not staving off the company’s financial crisis.

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Thumbnail image for How to Grow Sales in a Down Economy

How to Grow Sales in a Down Economy

2008 was a tough year. 2009 looks like it will be even tougher. Every day you open the newspaper and read the news online, there seems to be more bad news on the economy, but not everyone is focusing on the down economy. Some companies are using this period of economic uncertainty and business challenge as a time to gain market share and mind share.

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Thumbnail image for Life On Demand: MIT’s Wearable Computer

Life On Demand: MIT’s Wearable Computer

Students at MIT have developed some impressive technology, Wear Ur World, a computer-vision based wearable and gestural interface – a wearable computer that lets you use natural hand gestures to augment the physical world with digital information. While not nearly commercially available yet, it is piquing my interest as a marketer.

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Thumbnail image for The Most In-Depth Super Bowl Advertising Analysis You’ll See Anywhere

The Most In-Depth Super Bowl Advertising Analysis You’ll See Anywhere

Our friends over at Collective Intellect put together the most thorough Superbowl Ad analysis we’ve seen anywhere (sorry Ad Age,) so we’re teaming up to bring you the goods. This section includes 24-hour post-game consumer reactions, advertiser share and sentiment – best and worse, and media spend – adjusted share.

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Thumbnail image for Which Company Did the ESPN Site Redesign? I’ll tell you…

Which Company Did the ESPN Site Redesign? I’ll tell you…

One of the beauties of using Google Analytics is seeing what keywords people type into a search engine in order to find their way on to your site. I’m not talking about the practical use of such information, I’m talking about the sheer amusement that comes from some of the keywords/phrases…

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