Rebecca

Thumbnail image for Marketing and Sales: Can’t we all just get along?

Marketing and Sales: Can’t we all just get along?

Please help me understand the thought process behind separating sales and marketing; in many cases the two departments literally undermine one another. I’ve just never understood why most teams don’t work side by side: it’s like driving around without knowing where you are going. The blind leading the blind. The right side of your brain not being connected to the left.

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Thumbnail image for How Will Print Publications Survive?

How Will Print Publications Survive?

For a while the print industry was doing an okay job of rolling with the punches being delivered by online media, but with the decline of our economy it would seem that print is on the ground for the final knock out.

Is it too late to save print?

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Thumbnail image for Writing Effective Emails: Some Lifesaving Tips

Writing Effective Emails: Some Lifesaving Tips

We live in a tech world and it’s growing more techy by the minute. I know many sales reps who believe the only way to prospect is to pound the streets or make calls, but whether you like it or not, email is an essential tool for reaching clients and prospects. If you write a good email you’re far more likely to get a response than a callback from a voicemail.

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Thumbnail image for The Perfect Sales Pitch: What Would Aristotle Do?

The Perfect Sales Pitch: What Would Aristotle Do?

As a Rhetoric and Media Studies major, Aristotle’s teachings are the foundation of my approach to many aspects of business. What can we learn from his methods of presentation, persuasion and appeal to help boost Sales in a downturn?

If your presentation skills are lacking, then use this as your starting point.

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Thumbnail image for 9 Tips for Time Management and Taking Control of Your Work Day

9 Tips for Time Management and Taking Control of Your Work Day

Newsflash! You are not the most important person in the office and work will still get done without you working an extra hour every day. The trick is making those work hours really count. Here are 9 tips to strike a better balance between work and life

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Thumbnail image for Yes, YOU Can! Sell Even When No One Wants to Buy

Yes, YOU Can! Sell Even When No One Wants to Buy

Sales people need to buck up and shut up. Get low to the ground, focus, and hustle. The pity party needs to stop if you want to live through this recession. We all need a refresher here and there, and I am helping by giving a huge wake-up call to all you whiners! Together we will get through this downturn, but it’ll take focus, determination, and love for sales. Do it. Just sell.

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Thumbnail image for How to Market Unpopular Products

How to Market Unpopular Products

My heart bleeds for those marketers trying to promote Hummers, high-rise condominiums, real estate in general, traditional music stores, shopping malls, or home design. In this economy, consumers are cutting back on luxury desires and going green as much as possible.

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Thumbnail image for Marketing to Millennials: A Lesson Learned from the Obama Campaign

Marketing to Millennials: A Lesson Learned from the Obama Campaign

In the spirit of Barack Obama’s Inauguration, I want to focus on the one group that helped push him into the White House, the Millennial generation. Millennials don’t pay much attention, if any, to marketing despite the fact (or perhaps because) theirs is the generation most marketed to in history, so how are you going to penetrate this hot group of “know-it-alls?”

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Smarter Marketing in 2009: Predictions and Advice for Managing Through a Downturn

2009 brings smaller budgets, but that just means your marketing department must work harder to evaluate the marketing channels at hand. Make sure you choose the best one(s) for YOUR company and don’t fall into the trend of following what other companies are doing. The current state of the economy is a perfect excuse to reevaluate your media buy and explore other options…

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If Everyone Let Their Advertising Jump off a Cliff, Would you Follow?

Research shows that companies that consistently advertise even during recessions perform better in the long run. Now is the perfect time to advertise! Stand above your competitors by maintaining or UPPING your marketing budget. If you have a strong service or product now is the time to prove it through the rough times…

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