From the category archives:

Advertising

Next New Networks: TV for the Web = TV for the Win

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Next New Network’s online programming model of “TV for the internet, not TV on the internet” is a world apart from other programming platforms like Hulu TV and Slingbox.

Hulu and Slingbox make TV programs available online, but Next New Networks is TV for the internet, not TV on the internet, and instead of re-purposing Television shows for the web, they serve up micro-television networks made up of original short-form programming. NNN currently features a dozen distinct networks covering automotive, entertainment, humor, fashion, and lifestyle, with each showing 3 to 8 minute episodes, produced daily or weekly. All original. All free.

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The Art of Writing for Brevity

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We are all guilty of it. Getting too wordy when writing. I see it all the time on marketing materials, magazines, catalogs and websites. Here are a few pointers that have helped me write more concisely.

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European Newspaper Industry: One Step Ahead?

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First Healthcare and now, newspapers?

While many European newspapers are facing the same problems as those here in the States, there are a few standouts that have found creative ways to stay afloat and even profit, in what seems to be a dwindling industry.

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AnchorFree Offers a Killer Ad Network

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In HotSpot Shield by Anchor Free I’ve found a wi-fi security platform that I’m loving from both a marketing perspective (it serves contextually relevant ads to a tech-savvy and affluent niche) and a consumer perspective (its free and secure.) HotSpot Shield privatizes and secures (via VPN) any public network, wired or wireless.

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Thank You Advertisers, For a Glass-Half-Full Attitude

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Like I said in my A Little Bit of Good News In a Bad News World post a couple of weeks back, I am SICK of hearing bad news everywhere. So that is why I was happy when, while researching this week’s article, I found that advertisers are infusing their ad campaigns with positive messages.

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The Best Articles We’ve Read This Week: The March 6 Hitlist

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Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Marketing 101: Keep Your Messages Consistent

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Actions Speak Louder Than Words. We have all muttered those words before. It usually has to do with a personal experience with a friend, foe, lover, family member or whatever, but it’s relatable to marketing as well. Have you ever had someone tell you they would do something and then they do something else? That’s called inconsistency. And when all is said and done, it is the action that we tend to [...]

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Fresh Perspective: A 19 Year Old’s Take on Advertising

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This is the first in a series of posts in which The Daily Anchor will bring in fresh perspectives from “the real world,” in an effort to see outside the confines of our media-bubble.

Every marketer and advertiser is inherently prejudiced: we are incapable of divorcing ourselves from our professional perspective, and our notions of what consumers [...]

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Social Marketing: Who Has the Power, Consumers or Brands?

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Sometimes things are just better left the way they were. Lately, through the thousands of social marketing tools that have entered our world, customers are getting a chance to speak out like never before. Here are a few recent examples of how customers have responded and some questions about what is really going on here.

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The Future of Social Media Advertising

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If social media sites draw some of the highest traffic on the web, why have they had such an awful time figuring out how to generate revenue? Users would revolt and traffic would plummet if sites implemented fee-based membership structures, and traditional banner ads have been an epic fail.

So what’s it going to take to monetize social media?

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The Best Articles We’ve Read This Week: The Feb 20 HitList

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This is the second in a series of Friday posts in which we’ll cover the best articles we’ve read all week. Most will be new, some will be old, but hopefully they’ll all be useful, interesting or entertaining.

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Groceries: Same Price, Less Product

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In the increasingly critical push to cut costs while avoiding layoffs, some companies are finding a solution in the mantra “same price, less product.” Last night on NPR I heard Michelle Norris interview Ben Popkin of The Consumerist about the recent trend of companies decreasing the size of their products in grocery stores while maintaining the same price, effectively raising prices on the sly.

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WSJ: Best and Worst Ads of 2008

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The WallStreet Journal has released their list of the best and worst ads of 2008, so head on over to the WSJ and vote for the winner [and the loser.] Here’s the short-list…

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Behavioral Advertising to Remain Unregulated by FTC

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The FTC has issued only modest changes to a 2007 federal policy on behavioral advertising, the practice of tracking user behavior online and then tailoring advertising accordingly. Behavioral advertising will remain self-regulated by Internet companies, and the report contains only “recommendations.”

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The Best Articles We’ve Read This Week: The Feb 13 Hit List

This is the first in a series of Friday posts in which we’ll cover the best articles we’ve read all week. Most will be new, some will be old, but hopefully they’ll all be useful. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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The Most In-Depth Super Bowl Advertising Analysis You’ll See Anywhere

Our friends over at Collective Intellect put together the most thorough Superbowl Ad analysis we’ve seen anywhere (sorry Ad Age,) so we’re teaming up to bring you the goods. This section includes 24-hour post-game consumer reactions, advertiser share and sentiment – best and worse, and media spend – adjusted share.

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Superbowl Ads: Winners, Losers and Key Takeaways

Me busy. You busy too. Rather than try to write some poetic write-up about this year’s Superbowl Ads, here are some down-and-dirty key takeaways and some of the best (and worst) videos…

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Video Ads that Watch YOU. Targeted Marketing at the Cost of Privacy.

Video ads in malls, stores, gyms, etc. are being embedded with hidden cameras that track who looks at the screen and for how long. The tracking systems can purportedly determine the viewer’s gender, approximate age, and ethnicity, and change the ads accordingly. You heard it here first, folks: stereotyping is the new PC, the private sector is the new Big Brother, and targeted advertising at the cost of privacy is the next big thing.

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Ad of the Day: Our Life at the Cost Of Theirs? For WWF by Ogilvy

Ogilvy & Mather have launched another great enviro ad campaign for the World Wildlife Federation (WWF). The whole drawing-a-human-world-on-the-skin-of-an-animal thing may be relatively original (though I swear I’ve seen it somewhere… help me out,) the rhino sketch is dead-ringer of Albrecht Durer’s drawing of a rhino from 1515…

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Advertisers Ride the Coattails of the Obama Brand

I am not talking about t-shirts, mugs or bobble-head dolls. I am referring to some recent not-so-subliminal advertising from the likes of Pepsi, Ikea and Ben and Jerry’s Ice Cream. President Barack Obama’s marketing efforts have been the most influential since JKF used television to…

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