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Thumbnail image for European Newspaper Industry: One Step Ahead?

European Newspaper Industry: One Step Ahead?

First Healthcare and now, newspapers?

While many European newspapers are facing the same problems as those here in the States, there are a few standouts that have found creative ways to stay afloat and even profit, in what seems to be a dwindling industry.

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Thumbnail image for Thank You Advertisers, For a Glass-Half-Full Attitude

Thank You Advertisers, For a Glass-Half-Full Attitude

Like I said in my A Little Bit of Good News In a Bad News World post a couple of weeks back, I am SICK of hearing bad news everywhere. So that is why I was happy when, while researching this week’s article, I found that advertisers are infusing their ad campaigns with positive messages.

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Thumbnail image for WSJ: Best and Worst Ads of 2008

WSJ: Best and Worst Ads of 2008

The WallStreet Journal has released their list of the best and worst ads of 2008, so head on over to the WSJ and vote for the winner [and the loser.] Here’s the short-list…

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Thumbnail image for Superbowl Ads: Winners, Losers and Key Takeaways

Superbowl Ads: Winners, Losers and Key Takeaways

Me busy. You busy too. Rather than try to write some poetic write-up about this year’s Superbowl Ads, here are some down-and-dirty key takeaways and some of the best (and worst) videos…

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Thumbnail image for Ad of the Day: Our Life at the Cost Of Theirs? For WWF by Ogilvy

Ad of the Day: Our Life at the Cost Of Theirs? For WWF by Ogilvy

Ogilvy & Mather have launched another great enviro ad campaign for the World Wildlife Federation (WWF). The whole drawing-a-human-world-on-the-skin-of-an-animal thing may be relatively original (though I swear I’ve seen it somewhere… help me out,) the rhino sketch is dead-ringer of Albrecht Durer’s drawing of a rhino from 1515…

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Thumbnail image for Ad of the Day: The Air that Cools your Home, Heats up the World

Ad of the Day: The Air that Cools your Home, Heats up the World

Here’s a brilliant ad from Santiago Chile by Prolam Y&R. To bring awareness to the affect in-home air conditioners have on global warming, Prolam installed a huge banner on the facade of an apartment building. The banner shows a father holding his son and wading through a flooded street, as 22 air conditioner units poke through. Brilliant.

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Thumbnail image for Ad of the Day: In-Flight Advertising

Ad of the Day: In-Flight Advertising

Love this ad. Check it. To the best of my knowledge this ad didn’t actually run in airplanes, but was made to look like it did. This got me thinking, why don’t see ad placement in planes? I’ve never seen a single one myself. It’s a pretty great scenario: you have a captive and sedentary audience, they’re pre-qualified…

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Thumbnail image for Video: Perfect Example of How to Interrupt the Elusive Millennial Generation

Video: Perfect Example of How to Interrupt the Elusive Millennial Generation

Marketers: I am immune to your tactics. I am smack in between the elusive X and Y Generations and I fast forward through TV commercials (I love DVR), I never listen to radio, I rarely read magazines and when I do I never notice the ads, and I don’t think I’ve ever clicked on an online banner ad in my life (well, maybe once in 1992.) I make my purchasing decisions based almost solely on brand loyalty, word-of-mouth reviews, and whim…

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Video: iPhone in a Blender

The “Will it Blend?” viral marketing campaign has been a huge success for Blendtec, and has provided immense entertainment for viewers; blenders have never been so entertaining. In the show, Tom Dickson, the Blendtec founder, attempts to blend various items in order to show off the power of his blender. In this video, Tom blends an iPhone into dust…

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Video: WWF Light Bulb Commercial (by Draft FCB Toronto)

Since I’m on an enviro kick today, here’s a great video created for the World Wildlife Federation (WWF) by DraftFCB in Toronto…

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Ad: The Diversity of Species in the Rainforest (by Ogilvy)

Here’s a brilliant enviro ad for OroVerde (green gold) of Germany, made by the recently shaken-up Ogilvy. Be sure to check out OroVerde’s microsite, Jungle Race if playing online games in German is your thing…

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Video: Recession Ad from 1991 (History Repeats Itself)

Here’s a British ad from 1991 that encouraged brands not to cut their budgets during the 90s recession. “A healthy brand can ride out a recession; by preserving its momentum it can bounce back. But in past recessions, too many companies remove a key generator of that momentum: they stopped advertising…”

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Orbit Gum Airs Israeli “Interrogation” Ad by BBDO

There’s nothing overtly controversial about the ad. The suspect is ethnically ambiguous and doesn’t appear to be being maltreated. But the ad comes as conflict between Israel and Palestinians in the Gaza Strip once again flairs up. Part of the IDF action in the strip is to capture and interrogate suspected terrorists. As such, the ad seems to be an unusual choice for a candy marketer…

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Thumbnail image for Illinois Furniture Company Says “We Sell More Seats Than the Governor.” Zing!

Illinois Furniture Company Says “We Sell More Seats Than the Governor.” Zing!

Illinois furniture company Leather Creations launched a newspaper ad campaign that plays off the Blagojevich scandal and it’s freaking hilarious….

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Heineken Commercial: The Heineken Walk-in Fridge Commercial

Here’s a well-executed tv spot by Heineken, aimed at the Dutch market…

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Video: Apple Fails Miserably with new Mac vs. PC Ad

Here are are the latest 2 Mac vs PC ads (they’ll play back-to-back). Cute animation a la the 1964 Rudolph the Rednose Reindeer tv special, but I’m scratching my head as to why Apple would take such a departure from the standard Mac vs PC commercials by not touting ANY Mac benefits…

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New Trojan Ad

A great ad for Trojan by the Kaplan Thaler Group

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You Might Want to Pay for That…

Tip: if you’re designing a consumer mailer and want to use an image from iStockPhoto, you should probably purchase the license. …especially if the image costs $0.95 and you work for Dell.

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