Articles on Advertising

Thumbnail image for Ad of the Day: The Air that Cools your Home, Heats up the World

Ad of the Day: The Air that Cools your Home, Heats up the World

Here’s a brilliant ad from Santiago Chile by Prolam Y&R. To bring awareness to the affect in-home air conditioners have on global warming, Prolam installed a huge banner on the facade of an apartment building. The banner shows a father holding his son and wading through a flooded street, as 22 air conditioner units poke through. Brilliant.

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Thumbnail image for I Only Watch the Superbowl for the Ads

I Only Watch the Superbowl for the Ads

Ok, no not really, but sort of. I like football and I love advertising. But here we are in the midst of a recession and Superbowl XLIII is just around the corner. Thousands of layoffs have been announced in the past 2 weeks alone and major corporations are cutting costs. So how are this years’ commercials going to pan out compared to years past?

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Ogilvy Launches Website to Help Marketers Manage Through the Recession

Less than a week after laying off 10% of its workforce, Ogilvy has launched a website aimed at providing marketers (clients) with resources to help them identify where and how to cut budgets, how to optimize whats left and how to improve effectiveness and efficiency. Here’s a first glance of what Ogilvy did right and what they did wrong…

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Thumbnail image for Online Advertising Enters into a Recession

Online Advertising Enters into a Recession

PubMatic has released their Q4 2008 Ad Price Index and its clear that online advertising has entered into a recession. All sizes of website sizes were down dramatically from Q4 2007 by an average of 43%. All sizes of websites were also down from Q3 2008 to Q4 2008, but the drops were…

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Thumbnail image for Ad of the Day: In-Flight Advertising

Ad of the Day: In-Flight Advertising

Love this ad. Check it. To the best of my knowledge this ad didn’t actually run in airplanes, but was made to look like it did. This got me thinking, why don’t see ad placement in planes? I’ve never seen a single one myself. It’s a pretty great scenario: you have a captive and sedentary audience, they’re pre-qualified…

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Thumbnail image for Video: Perfect Example of How to Interrupt the Elusive Millennial Generation

Video: Perfect Example of How to Interrupt the Elusive Millennial Generation

Marketers: I am immune to your tactics. I am smack in between the elusive X and Y Generations and I fast forward through TV commercials (I love DVR), I never listen to radio, I rarely read magazines and when I do I never notice the ads, and I don’t think I’ve ever clicked on an online banner ad in my life (well, maybe once in 1992.) I make my purchasing decisions based almost solely on brand loyalty, word-of-mouth reviews, and whim…

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Thumbnail image for Burger King Cancels Facebook Ad Campaign

Burger King Cancels Facebook Ad Campaign

Since January 5, Burger King has been running their “Whopper Sacrifice” ad campaign on Facebook, in which members of the social networking site can get a free whopper if they “de-friend” 10 of the people on their friend list. Just 10 days after the campaign began, though, Burger King has canceled the campaign in response to pushback from Facebook, which said..

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Video: iPhone in a Blender

The “Will it Blend?” viral marketing campaign has been a huge success for Blendtec, and has provided immense entertainment for viewers; blenders have never been so entertaining. In the show, Tom Dickson, the Blendtec founder, attempts to blend various items in order to show off the power of his blender. In this video, Tom blends an iPhone into dust…

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Video: WWF Light Bulb Commercial (by Draft FCB Toronto)

Since I’m on an enviro kick today, here’s a great video created for the World Wildlife Federation (WWF) by DraftFCB in Toronto…

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Ad: The Diversity of Species in the Rainforest (by Ogilvy)

Here’s a brilliant enviro ad for OroVerde (green gold) of Germany, made by the recently shaken-up Ogilvy. Be sure to check out OroVerde’s microsite, Jungle Race if playing online games in German is your thing…

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Video: Recession Ad from 1991 (History Repeats Itself)

Here’s a British ad from 1991 that encouraged brands not to cut their budgets during the 90s recession. “A healthy brand can ride out a recession; by preserving its momentum it can bounce back. But in past recessions, too many companies remove a key generator of that momentum: they stopped advertising…”

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Ogilvy to Layoff 10% of U.S. Staff

In response to reductions in client spending, layoffs began yesterday at The Ogilvy Group. Some sources are estimating up to 300 North American employees will be laid off, while others are predicting a 10% reduction. BNET is predicting that this is just the beginning of a wave of thousands that will go through WPP’s agencies in the coming year…

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Orbit Gum Airs Israeli “Interrogation” Ad by BBDO

There’s nothing overtly controversial about the ad. The suspect is ethnically ambiguous and doesn’t appear to be being maltreated. But the ad comes as conflict between Israel and Palestinians in the Gaza Strip once again flairs up. Part of the IDF action in the strip is to capture and interrogate suspected terrorists. As such, the ad seems to be an unusual choice for a candy marketer…

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Thumbnail image for Illinois Furniture Company Says “We Sell More Seats Than the Governor.” Zing!

Illinois Furniture Company Says “We Sell More Seats Than the Governor.” Zing!

Illinois furniture company Leather Creations launched a newspaper ad campaign that plays off the Blagojevich scandal and it’s freaking hilarious….

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If Everyone Let Their Advertising Jump off a Cliff, Would you Follow?

Research shows that companies that consistently advertise even during recessions perform better in the long run. Now is the perfect time to advertise! Stand above your competitors by maintaining or UPPING your marketing budget. If you have a strong service or product now is the time to prove it through the rough times…

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Heineken Commercial: The Heineken Walk-in Fridge Commercial

Here’s a well-executed tv spot by Heineken, aimed at the Dutch market…

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Video: Apple Fails Miserably with new Mac vs. PC Ad

Here are are the latest 2 Mac vs PC ads (they’ll play back-to-back). Cute animation a la the 1964 Rudolph the Rednose Reindeer tv special, but I’m scratching my head as to why Apple would take such a departure from the standard Mac vs PC commercials by not touting ANY Mac benefits…

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New Trojan Ad

A great ad for Trojan by the Kaplan Thaler Group

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You Might Want to Pay for That…

Tip: if you’re designing a consumer mailer and want to use an image from iStockPhoto, you should probably purchase the license. …especially if the image costs $0.95 and you work for Dell.

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