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seo audit

The Ultimate SEO Audit

An SEO Audit is a status check of the overall health of your SEO program. In order to move the dial in natural search, you need to know what you’re doing right, what needs to be improved and identify anything that may be hurting your rankings. What follows is a look at some of the criteria you’ll want to take into consideration.

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Search Engine Optimization: Introduction + Education

This is the first in a series of posts that will explore the elements of executing effective Search Engine Optimization. This series doesn’t aim to provide you with any “secrets” to ranking high in the search results, nor will executing every step contained herein guarantee you’ll rank above your competitors.

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Thumbnail image for 31 WordPress Plugins To Enhance Your Blog and Life

31 WordPress Plugins To Enhance Your Blog and Life

It’s 2009. Every business needs a corporate blog to accompany their corporate website, and every individual needs a personal blog to share their thoughts – or portfolio – with the world. I’ve researched, downloaded, installed, and tested around 300 Wordpress plugins (of 4,200+ available) and found the following to be the best of the best.

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Marketing 101: Keep Your Messages Consistent

Actions Speak Louder Than Words. We have all muttered those words before. It usually has to do with a personal experience with a friend, foe, lover, family member or whatever, but it’s relatable to marketing as well. Have you ever had someone tell you they would do something and then they do something else? That’s called inconsistency. And when all is said and done, it is the action that we tend to [...]

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Social Marketing: Who Has the Power, Consumers or Brands?

Sometimes things are just better left the way they were. Lately, through the thousands of social marketing tools that have entered our world, customers are getting a chance to speak out like never before. Here are a few recent examples of how customers have responded and some questions about what is really going on here.

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Thumbnail image for A Conversation With Twitter Co-Founder Jack Dorsey

A Conversation With Twitter Co-Founder Jack Dorsey

Yesterday fellow Daily Anchor Ella Keeven and I met with Twitter co-founder Jack Dorsey for a little chat over a cup of coffee. Well, a latte, drip coffee, and cappuccino, respectively.

Here’s a look at how Twitter got started, what’s changed, and the recent buzz about how they’re planning to monetize the site… and Jack’s favorite iPhone Twitter client (there’s like 30.)

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Thumbnail image for The Benefits of a Recession are the Same as Those of a Forest Fire

The Benefits of a Recession are the Same as Those of a Forest Fire

This is a stressful, painful, and trying time for many of us, particularly those who have found themselves unemployed following a round of “strategic workforce reductions.” To be sure, before this ends we will suffer the loss of more jobs, homes, savings, and investments, but I dare say that at the end of this recession we will be a better nation for…

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