Marketing

Transparency: How Marketers Can Maintain Consumer Trust Through Transparent Practices

Consider the banana. Specifically, consider the Dole certified-organic banana. In a world where transparent marketing has become an absolute necessity, this particular banana could teach a master class. It’s as honest and upfront about itself as any consumer could hope. How? It clearly displays the fact that it’s organic, lists its country of origin, and [...]

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seo audit

The Ultimate SEO Audit

An SEO Audit is a status check of the overall health of your SEO program. In order to move the dial in natural search, you need to know what you’re doing right, what needs to be improved and identify anything that may be hurting your rankings. What follows is a look at some of the criteria you’ll want to take into consideration.

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Search Engine Optimization: Introduction + Education

This is the first in a series of posts that will explore the elements of executing effective Search Engine Optimization. This series doesn’t aim to provide you with any “secrets” to ranking high in the search results, nor will executing every step contained herein guarantee you’ll rank above your competitors.

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Thumbnail image for The Art of Writing for Brevity

The Art of Writing for Brevity

We are all guilty of it. Getting too wordy when writing. I see it all the time on marketing materials, magazines, catalogs and websites. Here are a few pointers that have helped me write more concisely.

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Thumbnail image for Smart Marketing on April Fools Day

Smart Marketing on April Fools Day

In the spirit of Ella’s article on the Art of Brevity I’ll keep this one short. That, and I’m typing this during a Keynote lecture at the Web 2.0 Expo. Bottom Line: Next April 1st, take a page out of Brenthaven’s playbook and leverage April Fools Day to launch a creative marketing campaign.

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Thumbnail image for The Professional Confessional: When is a sale lost?

The Professional Confessional: When is a sale lost?

Lately I’ve been hitting some snags in my sales cycle. Without a doubt, my strength lies in the early stages of the sale. As the Marketing Manager for the past two years, I’ve been crafting our messaging, so I know it inside and out and can generate interest very quickly and lock in meetings. However, I’m having trouble closing.

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Thumbnail image for Marketing and Sales: Can’t we all just get along?

Marketing and Sales: Can’t we all just get along?

Please help me understand the thought process behind separating sales and marketing; in many cases the two departments literally undermine one another. I’ve just never understood why most teams don’t work side by side: it’s like driving around without knowing where you are going. The blind leading the blind. The right side of your brain not being connected to the left.

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Thumbnail image for The Best Articles We’ve Read This Week: The March 6 Hitlist

The Best Articles We’ve Read This Week: The March 6 Hitlist

Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Thumbnail image for Top 5 On-Demand Applications to Boost Sales and Marketing Productivity

Top 5 On-Demand Applications to Boost Sales and Marketing Productivity

Today I’d like to showcase five applications that individually offer great value and functionality, and when considered holistically, represent a complete solution to enable collaboration and increase productivity of Sales & Marketing departments.

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Thumbnail image for Marketing 101: Keep Your Messages Consistent

Marketing 101: Keep Your Messages Consistent

Actions Speak Louder Than Words. We have all muttered those words before. It usually has to do with a personal experience with a friend, foe, lover, family member or whatever, but it’s relatable to marketing as well. Have you ever had someone tell you they would do something and then they do something else? That’s called inconsistency. And when all is said and done, it is the action that we tend to [...]

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Thumbnail image for Product Watch: Tracer by Tynt Lets you Track Content Copied From Your Site

Product Watch: Tracer by Tynt Lets you Track Content Copied From Your Site

I just went to your website and copied something from your last blog post. Do you know what text I copied? Which image I just swiped? If I pasted it into an email and sent it to 50 friends, would you have wanted me to include a link back to your site? Get Tracer.

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Thumbnail image for The Professional Confessional: Etiquette 2.0

The Professional Confessional: Etiquette 2.0

As an avid user of Web 2.0 tools in my social and professional spheres, there’s bound to be some spillover, right? I recently committed a bit of a networking faux pas, and I will, of course, share the embarrassing details with you in the spirit of opening up some discussion around the topic!

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Thumbnail image for The Best Articles We’ve Read This Week: The Feb 27 HitList

The Best Articles We’ve Read This Week: The Feb 27 HitList

Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Thumbnail image for Fresh Perspective: A 19 Year Old’s Take on Advertising

Fresh Perspective: A 19 Year Old’s Take on Advertising

This is the first in a series of posts in which The Daily Anchor will bring in fresh perspectives from “the real world,” in an effort to see outside the confines of our media-bubble.

Every marketer and advertiser is inherently prejudiced: we are incapable of divorcing ourselves from our professional perspective, and our notions of what consumers [...]

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Thumbnail image for Social Marketing: Who Has the Power, Consumers or Brands?

Social Marketing: Who Has the Power, Consumers or Brands?

Sometimes things are just better left the way they were. Lately, through the thousands of social marketing tools that have entered our world, customers are getting a chance to speak out like never before. Here are a few recent examples of how customers have responded and some questions about what is really going on here.

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Thumbnail image for The Future of Social Media Advertising

The Future of Social Media Advertising

If social media sites draw some of the highest traffic on the web, why have they had such an awful time figuring out how to generate revenue? Users would revolt and traffic would plummet if sites implemented fee-based membership structures, and traditional banner ads have been an epic fail.

So what’s it going to take to monetize social media?

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Thumbnail image for Writing Effective Emails: Some Lifesaving Tips

Writing Effective Emails: Some Lifesaving Tips

We live in a tech world and it’s growing more techy by the minute. I know many sales reps who believe the only way to prospect is to pound the streets or make calls, but whether you like it or not, email is an essential tool for reaching clients and prospects. If you write a good email you’re far more likely to get a response than a callback from a voicemail.

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Thumbnail image for The Best Articles We’ve Read This Week: The Feb 20 HitList

The Best Articles We’ve Read This Week: The Feb 20 HitList

This is the second in a series of Friday posts in which we’ll cover the best articles we’ve read all week. Most will be new, some will be old, but hopefully they’ll all be useful, interesting or entertaining.

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Thumbnail image for The Perfect Sales Pitch: What Would Aristotle Do?

The Perfect Sales Pitch: What Would Aristotle Do?

As a Rhetoric and Media Studies major, Aristotle’s teachings are the foundation of my approach to many aspects of business. What can we learn from his methods of presentation, persuasion and appeal to help boost Sales in a downturn?

If your presentation skills are lacking, then use this as your starting point.

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Thumbnail image for How to Handle PR: A Lesson From CB2′s Near Disaster

How to Handle PR: A Lesson From CB2′s Near Disaster

This week CB2 – by Crate and Barrel – failed to deliver a table to the set of HGTV’s Color Splash because it had neglected to process the transaction. CB2 then botched their chance to make amends by refusing to lend a floor sample to HGTV for 4 hours to film their final segment. In the end CB2 relented, but the damage had been done. Here’s a look at what went wrong.

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