Articles about Email Marketing

Thumbnail image for The Art of Writing for Brevity

The Art of Writing for Brevity

We are all guilty of it. Getting too wordy when writing. I see it all the time on marketing materials, magazines, catalogs and websites. Here are a few pointers that have helped me write more concisely.

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Smart Marketing on April Fools Day

In the spirit of Ella’s article on the Art of Brevity I’ll keep this one short. That, and I’m typing this during a Keynote lecture at the Web 2.0 Expo. Bottom Line: Next April 1st, take a page out of Brenthaven’s playbook and leverage April Fools Day to launch a creative marketing campaign.

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Thumbnail image for Writing Effective Emails: Some Lifesaving Tips

Writing Effective Emails: Some Lifesaving Tips

We live in a tech world and it’s growing more techy by the minute. I know many sales reps who believe the only way to prospect is to pound the streets or make calls, but whether you like it or not, email is an essential tool for reaching clients and prospects. If you write a good email you’re far more likely to get a response than a callback from a voicemail.

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A Great Email Marketing Tool

I took the opportunity to check into a fairly young player in the email marketing space, Act-On Software.
The user interface is clean and easy to use, requiring zero HTML coding to produce email templates. With a “per active profile” pricing structure as opposed to a monthly email limit and attractive pricing, Act-On is worth a look; a feature-rich multi-step marketing tool that aims to demystify intelligent lead generation for the masses.

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Thumbnail image for The Professional Confessional: Talk to Your Team BEFORE Launching Email Campaigns

The Professional Confessional: Talk to Your Team BEFORE Launching Email Campaigns

It all began, as most things do, with good intentions. I was browsing one of our channel partners’ websites where our applications are listed, and stumbled upon a page announcing “The Best Apps of 2008.” This was perfect! Not only would this engage our base, it would increase our viability and outreach to prospects as well. So I drafted my mass email, polite and humble, thanking our customers for

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Product Review: Genius Pro – Intelligent Email Marketing

I’ve ripped through three email marketing tools in 2 years, and I’ve finally found one that doesn’t drive me crazy. In fact, I like it. Genius Pro is a web-based email marketing and lead management solution with some interesting added benefits…

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10 Tips for Better Email Marketing in 2009

If you’re an email marketer, Stefan Pollard at Clickz posted YOUR New Years resolutions in his post, Ten Resolutions to Make 2009 a Better Email Year. Here’s a quick overview of the Top 10 tips…

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The Fool Proof Marketing Offer

Customers often ask me, what are the best offers to use in email marketing programs, or any lead generation program for that matter. Before sending out a marketing campaign consider “Is there something in this email for the recipients to LEARN, GAIN, or ENJOY?” Here are some examples of each type of offer…

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