Marketing

Thumbnail image for Groceries: Same Price, Less Product

Groceries: Same Price, Less Product

In the increasingly critical push to cut costs while avoiding layoffs, some companies are finding a solution in the mantra “same price, less product.” Last night on NPR I heard Michelle Norris interview Ben Popkin of The Consumerist about the recent trend of companies decreasing the size of their products in grocery stores while maintaining the same price, effectively raising prices on the sly.

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Thumbnail image for 85 Twitter Tools

85 Twitter Tools

Here’s a look at some of the tools that have been feeding my Twitter addiction, and some other highly-recommended tools that I’ll be checking out this week. The strength of Twitter lies in its open API and 3rd party tools. If you’re looking to get the most out of Twitter, these tools will help you do just that.

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Thumbnail image for How to Market in a Recession? Ask Laiola Owner Joe Hargrave

How to Market in a Recession? Ask Laiola Owner Joe Hargrave

If you’ve been laid off and are in San Francisco this weekend, you’re in for a treat… literally. Laïol restaurant has offered to comp the meal of anybody who has recently been laid off. I think this is a genius marketing promotion.

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Thumbnail image for The Best Articles We’ve Read This Week: The Feb 13 Hit List

The Best Articles We’ve Read This Week: The Feb 13 Hit List

This is the first in a series of Friday posts in which we’ll cover the best articles we’ve read all week. Most will be new, some will be old, but hopefully they’ll all be useful. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Thumbnail image for A Conversation With Twitter Co-Founder Jack Dorsey

A Conversation With Twitter Co-Founder Jack Dorsey

Yesterday fellow Daily Anchor Ella Keeven and I met with Twitter co-founder Jack Dorsey for a little chat over a cup of coffee. Well, a latte, drip coffee, and cappuccino, respectively.

Here’s a look at how Twitter got started, what’s changed, and the recent buzz about how they’re planning to monetize the site… and Jack’s favorite iPhone Twitter client (there’s like 30.)

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Thumbnail image for A Great Email Marketing Tool

A Great Email Marketing Tool

I took the opportunity to check into a fairly young player in the email marketing space, Act-On Software.
The user interface is clean and easy to use, requiring zero HTML coding to produce email templates. With a “per active profile” pricing structure as opposed to a monthly email limit and attractive pricing, Act-On is worth a look; a feature-rich multi-step marketing tool that aims to demystify intelligent lead generation for the masses.

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Thumbnail image for Case in Point: The Value of Word of Mouth Marketing

Case in Point: The Value of Word of Mouth Marketing

Recently, I had the pleasure of volunteering for a fundraiser here in the Bay Area. We helped set up and were then told that one of the wineries sent a few cases of wine but no representative, so pouring their wine would be our job for the night. My first thought was ‘why wouldn’t you send a representative from your business to talk about your product to 300+ wine drinkers?’

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Thumbnail image for Twitter to Begin Charging Brands for Use. Maybe. Sort of. Not really.

Twitter to Begin Charging Brands for Use. Maybe. Sort of. Not really.

Yesterday the mediaverse was abuzz with talk that Twitter was going to start charging for commercial use of its service. I just met with Twitter co-founder Jack Dorsey, and not only is that old news (they’ve been talking about it for a year,) but most “news” reports yesterday missed the mark. Here’s the real story.

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Thumbnail image for Which Company Did the ESPN Site Redesign? I’ll tell you…

Which Company Did the ESPN Site Redesign? I’ll tell you…

One of the beauties of using Google Analytics is seeing what keywords people type into a search engine in order to find their way on to your site. I’m not talking about the practical use of such information, I’m talking about the sheer amusement that comes from some of the keywords/phrases…

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Thumbnail image for Twitter: First Impressions

Twitter: First Impressions

I’ve done it. I’ve taken the leap to Twitter. I’m still not sure how I feel about it, and I’m definitely not yet “drinking the kool aid”, but I figured it was my socio-professional responsibility as a marketer/blogger to test the waters. That, and I was just damn curious what all the buzz is about. So far, I’m less than impressed…

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Thumbnail image for What Makes a Video Viral? The Consumer, not the Company

What Makes a Video Viral? The Consumer, not the Company

JustLuxe.com says: Diesel has launched a new viral ad campaign. The Daily Anchor says: No, no it didn’t. You can launch a campaign and it can go viral, but you cannot “launch a viral campaign.”

You can launch a campaign and it can go viral, but you cannot “launch a viral campaign.” A campaign doesn’t go viral until, well, until it goes viral.

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Thumbnail image for Marketing Toolshed: Twitter

Marketing Toolshed: Twitter

I went out on a limb (so to speak) and registered for an account with Twitter. I was skeptical at first, but in just a few days of persistent use, have discovered tangible value – including landing a meeting with a key decision-maker who I would never have reached otherwise. After creating my account, I started…

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Thumbnail image for FAIL: How Knot to Use Photoshop

FAIL: How Knot to Use Photoshop

As the site makes very clear, it’s amazing how dangerous Photoshop can be in the wrong hands… the hands of the inept, the perspectively impaired, and the blind…

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Thumbnail image for How to Improve Your Alexa Ranking

How to Improve Your Alexa Ranking

If you’re a website owner, ad sales rep, advertiser or SEO then it behooves you to understand what Alexa is and to take steps to improve your site’s Alexa ranking. Here’s a quick guide to understanding Alexa and some tips on how to improve your ranking.

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Thumbnail image for The Professional Confessional: Talk to Your Team BEFORE Launching Email Campaigns

The Professional Confessional: Talk to Your Team BEFORE Launching Email Campaigns

It all began, as most things do, with good intentions. I was browsing one of our channel partners’ websites where our applications are listed, and stumbled upon a page announcing “The Best Apps of 2008.” This was perfect! Not only would this engage our base, it would increase our viability and outreach to prospects as well. So I drafted my mass email, polite and humble, thanking our customers for

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Thumbnail image for Daily Fail: JPEG Images

Daily Fail: JPEG Images

Here’s a little graphic design humor to brighten your Tuesday…

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Thumbnail image for How to Market Unpopular Products

How to Market Unpopular Products

My heart bleeds for those marketers trying to promote Hummers, high-rise condominiums, real estate in general, traditional music stores, shopping malls, or home design. In this economy, consumers are cutting back on luxury desires and going green as much as possible.

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Thumbnail image for CNN and Facebook Inauguration Coverage: A Mashup Made in Social Media Heaven

CNN and Facebook Inauguration Coverage: A Mashup Made in Social Media Heaven

Kudos to CNN and Facebook for a tight integration and revolutionary live-media experience. They had the Y Generation / Millennials eating from their hand yesterday, and to anyone who knows how hard it is to tap into that market, this was a huge success on so many levels. Here’s a quick recap by the numbers and a dose of my subjective user-experience…

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Thumbnail image for Marketing to Millennials: A Lesson Learned from the Obama Campaign

Marketing to Millennials: A Lesson Learned from the Obama Campaign

In the spirit of Barack Obama’s Inauguration, I want to focus on the one group that helped push him into the White House, the Millennial generation. Millennials don’t pay much attention, if any, to marketing despite the fact (or perhaps because) theirs is the generation most marketed to in history, so how are you going to penetrate this hot group of “know-it-alls?”

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