Articles about PR

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The Art of Writing for Brevity

We are all guilty of it. Getting too wordy when writing. I see it all the time on marketing materials, magazines, catalogs and websites. Here are a few pointers that have helped me write more concisely.

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How to Handle PR: A Lesson From CB2′s Near Disaster

This week CB2 – by Crate and Barrel – failed to deliver a table to the set of HGTV’s Color Splash because it had neglected to process the transaction. CB2 then botched their chance to make amends by refusing to lend a floor sample to HGTV for 4 hours to film their final segment. In the end CB2 relented, but the damage had been done. Here’s a look at what went wrong.

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Evaluating 21 Free Press Release Syndication Web Services

The folks over at LeadsExplorer conducted a little research project to test out the most (and least) effective methods of syndicating press releases. Here are their results, after the jump: … About a month ago (December 9th 2008) we submitted a press release “LEADSExplorer Listed on ‘Post-Click Marketing Analytics’ Vendors Overview” to several free Press [...]

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The 13 Skills of the Public Relations Pro of the Future

Over the past few years at Ogilvy, we have unleashed one of the most intensive training regimens I know of for our staff. While our focus is on digital and “digital influence,” there are a lot of other skills that will help the next generation of communications experts. The next generation will need to get strong in the following. I have begun the process of drilling down into each to offer some practical “how-to’s” for each…

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44 Tools for the PR Consultant’s Toolbox

Technology has made it easier than ever for small fries to provide big-league service. Here, in an attempt to help you wade through the options, I’ve assembled the tools I’ve personally found most helpful. Best of all, most are free or have free versions…

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