The purpose of an SEO Audit is to paint an overall picture of what you’re doing right, what needs to be improved, and what issues may be hurting your rankings. If you’re familiar with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats,) that’s exactly how you should approach the SEO Audit.
This SEO Audit is the 2nd in a series of posts that explore the elements of executing effective SEO: 9 Steps to SEO Success. Here’s a look at the whole series. Expect about 1 article a week over the next 7 weeks.
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This is the first in a series of posts that will explore the elements of executing effective Search Engine Optimization. This series doesn’t aim to provide you with any “secrets” to ranking high in the search results, nor will executing every step contained herein guarantee you’ll rank above your competitors.
The purpose of this series is to curate my experience executing SEO and give you a contextual framework with which you can begin building or improving your SEO skill set, or at least learn the language of SEO so that you can make an educated decision when hiring a Search Marketer to do the work for you. Think of this as a reference guide, not a manual. It’s a conversation with a chef, not a cook book.
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