From the category archives:

Social Media

The Professional Confessional: Etiquette 2.0

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As an avid user of Web 2.0 tools in my social and professional spheres, there’s bound to be some spillover, right? I recently committed a bit of a networking faux pas, and I will, of course, share the embarrassing details with you in the spirit of opening up some discussion around the topic!

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The Future of Social Media Advertising

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If social media sites draw some of the highest traffic on the web, why have they had such an awful time figuring out how to generate revenue? Users would revolt and traffic would plummet if sites implemented fee-based membership structures, and traditional banner ads have been an epic fail.

So what’s it going to take to monetize social media?

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85 Twitter Tools

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Here’s a look at some of the tools that have been feeding my Twitter addiction, and some other highly-recommended tools that I’ll be checking out this week. The strength of Twitter lies in its open API and 3rd party tools. If you’re looking to get the most out of Twitter, these tools will help you do just that.

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A Conversation With Twitter Co-Founder Jack Dorsey

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Yesterday fellow Daily Anchor Ella Keeven and I met with Twitter co-founder Jack Dorsey for a little chat over a cup of coffee. Well, a latte, drip coffee, and cappuccino, respectively.

Here’s a look at how Twitter got started, what’s changed, and the recent buzz about how they’re planning to monetize the site… and Jack’s favorite iPhone Twitter client (there’s like 30.)

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Case in Point: The Value of Word of Mouth Marketing

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Recently, I had the pleasure of volunteering for a fundraiser here in the Bay Area. We helped set up and were then told that one of the wineries sent a few cases of wine but no representative, so pouring their wine would be our job for the night. My first thought was ‘why wouldn’t you send a representative from your business to talk about your product to 300+ wine drinkers?’

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Twitter to Begin Charging Brands for Use. Maybe. Sort of. Not really.

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Yesterday the mediaverse was abuzz with talk that Twitter was going to start charging for commercial use of its service. I just met with Twitter co-founder Jack Dorsey, and not only is that old news (they’ve been talking about it for a year,) but most “news” reports yesterday missed the mark. Here’s the real story.

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Twitter: First Impressions

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I’ve done it. I’ve taken the leap to Twitter. I’m still not sure how I feel about it, and I’m definitely not yet “drinking the kool aid”, but I figured it was my socio-professional responsibility as a marketer/blogger to test the waters. That, and I was just damn curious what all the buzz is about. So far, I’m less than impressed…

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Marketing Toolshed: Twitter

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I went out on a limb (so to speak) and registered for an account with Twitter. I was skeptical at first, but in just a few days of persistent use, have discovered tangible value – including landing a meeting with a key decision-maker who I would never have reached otherwise. After creating my account, I started…

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Twitter: Still Deciding if I Should Join

I have yet to take the leap to Twitter; I’ve heard some great things but am skeptical about involving myself in one more thing to maintain – email, a blog, a day job, facebook. Every day, though, I hear something new about why I should take the leap. If you’re in the same boat as me and are still on the fence about whether or not to join, I suggest you give these articles a quick read, so that at least you can make an informed decision…

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Why Social Media Marketing is Effective

Last month Brand Central Station posted a great article on why social media and word-of-mouth marketing are more effective than traditional medias. Alan See, writing a post in the Customer Think blog explains it this way… Research shows that we tend to remember 10% of what we read, 20% of what we hear, 30% of what we see…

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If Twitter’s So Great, Why Don’t I Get it? – 10 Tips for Twitter Beginners

When I first checked Twitter out, I didn’t get it. Like you, I’m always too busy. But if you want your site to rank better in the search engines, you want more direct traffic, or you just want to engage better with customers and influencers, Twitter is a must…

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Improve your Marketing with the Social Media Halo Effect

Ken Burbary lays out a simple approach to help you get started with social media marketing, in a way that will augment your existing interactive marketing efforts with a “Social Media Halo Effect.”

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