Last week contributing editor Rebecca Novack wrote a great article about why you need to maintain your advertising during a recession, in which she said, “your goal for the next year is to alter your marketing messages to show sensitivity to rising anxiety and fear of the unknown. Ads should instill a sense of control, value, and positive emotions to the consumer.” An Allstate TV ad provides a perfect example of how to do just that…
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The “Will it Blend?” viral marketing campaign has been a huge success for Blendtec, and has provided immense entertainment for viewers; blenders have never been so entertaining. In the show, Tom Dickson, the Blendtec founder, attempts to blend various items in order to show off the power of his blender. In this video, Tom blends an iPhone into dust…
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