The Ultimate SEO Audit

An SEO Audit is a status check of the overall health of your SEO program. In order to move the dial in natural search, you need to know what you're doing right, what needs… [more]

The Ultimate SEO Audit The Ultimate SEO Audit

Search Engine Optimization: Introduction + Education

The Introduction to the Introduction This post explores the elements of executing effective Search Engine Optimization. This series doesn't aim to provide you with any "secrets"… [more]

Search Engine Optimization: Introduction + Education Search Engine Optimization: Introduction + Education

Web 2.0 Expo: A Stream of Consciousness Report

SAN FRANCISCO The economy may be in a tailspin, but last week's Web 2.0 Expo proved that some start-ups have enough wind in their sails to see it through to the other side.… [more]

Web 2.0 Expo: A Stream of Consciousness Report Web 2.0 Expo: A Stream of Consciousness Report

31 WordPress Plugins To Enhance Your Blog and Life

It's 2009. Every business needs a corporate blog to accompany their corporate website, and every individual needs a personal blog to share their thoughts - or portfolio -… [more]

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A Conversation With Twitter Co-Founder Jack Dorsey

SAN FRANCISCO Jack Dorsey Yesterday fellow Daily Anchor Editor Ella Keeven and I met with Twitter co-founder and Chairman of the Board Jack Dorsey for a little chat over… [more]

A Conversation With Twitter Co-Founder Jack Dorsey A Conversation With Twitter Co-Founder Jack Dorsey
Thumbnail image for CONTEST: Submit Your Killed Ideas and Become Famous!

CONTEST: Submit Your Killed Ideas and Become Famous!

Attention all marketers, agency creatives, and other media slaves:

From now until 11:59pm PST on March 31st The Daily Anchor is accepting submissions for the best killed ideas; creative ideas that never saw the light of day.

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Thumbnail image for The Professional Confessional: When is a sale lost?

The Professional Confessional: When is a sale lost?

Lately I’ve been hitting some snags in my sales cycle. Without a doubt, my strength lies in the early stages of the sale. As the Marketing Manager for the past two years, I’ve been crafting our messaging, so I know it inside and out and can generate interest very quickly and lock in meetings. However, I’m having trouble closing.

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Thumbnail image for Marketing and Sales: Can’t we all just get along?

Marketing and Sales: Can’t we all just get along?

Please help me understand the thought process behind separating sales and marketing; in many cases the two departments literally undermine one another. I’ve just never understood why most teams don’t work side by side: it’s like driving around without knowing where you are going. The blind leading the blind. The right side of your brain not being connected to the left.

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Thumbnail image for Sales 2.0 Conference: A Stream of Consciousness Report

Sales 2.0 Conference: A Stream of Consciousness Report

“I’d like to begin with an exercise. Cover your eyes with your left hand and with your right hand point north.” 500 people stand up and do just that. “Okay, now open your eyes.” Most people are pointing toward the podium – North – but some clearly have a faulty internal GPS.

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Thumbnail image for The Best Articles We’ve Read This Week: The March 6 Hitlist

The Best Articles We’ve Read This Week: The March 6 Hitlist

Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Thumbnail image for Top 5 On-Demand Applications to Boost Sales and Marketing Productivity

Top 5 On-Demand Applications to Boost Sales and Marketing Productivity

Today I’d like to showcase five applications that individually offer great value and functionality, and when considered holistically, represent a complete solution to enable collaboration and increase productivity of Sales & Marketing departments.

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Thumbnail image for Marketing 101: Keep Your Messages Consistent

Marketing 101: Keep Your Messages Consistent

Actions Speak Louder Than Words. We have all muttered those words before. It usually has to do with a personal experience with a friend, foe, lover, family member or whatever, but it’s relatable to marketing as well. Have you ever had someone tell you they would do something and then they do something else? That’s called inconsistency. And when all is said and done, it is the action that we tend to [...]

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Thumbnail image for Sales 2.0 Conference Here We Come

Sales 2.0 Conference Here We Come

Today and tomorrow we’ll be attending the Sales 2.0 Conference at San Francisco’s InterContinental Hotel. The theme this year is How to Accelerate Sales in a Slow Economy and I plan to share with you as much information as I can absorb or inscribe.

If you can’t make it but wish you could, @damphoux will be live-blogging the event via Twitter; follow #sales20.

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Thumbnail image for Product Watch: Tracer by Tynt Lets you Track Content Copied From Your Site

Product Watch: Tracer by Tynt Lets you Track Content Copied From Your Site

I just went to your website and copied something from your last blog post. Do you know what text I copied? Which image I just swiped? If I pasted it into an email and sent it to 50 friends, would you have wanted me to include a link back to your site? Get Tracer.

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Thumbnail image for The Professional Confessional: Etiquette 2.0

The Professional Confessional: Etiquette 2.0

As an avid user of Web 2.0 tools in my social and professional spheres, there’s bound to be some spillover, right? I recently committed a bit of a networking faux pas, and I will, of course, share the embarrassing details with you in the spirit of opening up some discussion around the topic!

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Thumbnail image for Now is the Time for Optimism

Now is the Time for Optimism

Friends and family are losing their jobs. The stock market has tanked. Home values have deteriorated dramatically. The situation is dour, but an important step in the recovery process is for individuals to begin recognizing that recessions are part of the natural business cycle.

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Thumbnail image for How Will Print Publications Survive?

How Will Print Publications Survive?

For a while the print industry was doing an okay job of rolling with the punches being delivered by online media, but with the decline of our economy it would seem that print is on the ground for the final knock out.

Is it too late to save print?

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Thumbnail image for The Best Articles We’ve Read This Week: The Feb 27 HitList

The Best Articles We’ve Read This Week: The Feb 27 HitList

Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Thumbnail image for All Hands On Deck: 4 Editors on the SF Chronicle Implosion

All Hands On Deck: 4 Editors on the SF Chronicle Implosion

Fridays hold a very special place in our hearts, so in honor of our 3rd favorite day of the week we’re going to shake things up a little… From now on, every Friday all 4 Daily Anchor editors will weigh-in on a recent development, event or trend. Our first topic is Hearst’s threat to end the San Francisco Chronicle.

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Thumbnail image for Fresh Perspective: A 19 Year Old’s Take on Advertising

Fresh Perspective: A 19 Year Old’s Take on Advertising

This is the first in a series of posts in which The Daily Anchor will bring in fresh perspectives from “the real world,” in an effort to see outside the confines of our media-bubble.

Every marketer and advertiser is inherently prejudiced: we are incapable of divorcing ourselves from our professional perspective, and our notions of what consumers [...]

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Thumbnail image for Leveraging Personal Connections with InsideView

Leveraging Personal Connections with InsideView

As a follow up to my initial high-level overview and review of Insideview’s SalesView application, I’d like to dig a little deeper into a particular key feature that make this a standout product. Also notable is that since reviewing the app, Insideview has secured $6.5 million in Series B funding, which you can read more about here.

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Thumbnail image for Social Marketing: Who Has the Power, Consumers or Brands?

Social Marketing: Who Has the Power, Consumers or Brands?

Sometimes things are just better left the way they were. Lately, through the thousands of social marketing tools that have entered our world, customers are getting a chance to speak out like never before. Here are a few recent examples of how customers have responded and some questions about what is really going on here.

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Thumbnail image for The Future of Social Media Advertising

The Future of Social Media Advertising

If social media sites draw some of the highest traffic on the web, why have they had such an awful time figuring out how to generate revenue? Users would revolt and traffic would plummet if sites implemented fee-based membership structures, and traditional banner ads have been an epic fail.

So what’s it going to take to monetize social media?

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Thumbnail image for Writing Effective Emails: Some Lifesaving Tips

Writing Effective Emails: Some Lifesaving Tips

We live in a tech world and it’s growing more techy by the minute. I know many sales reps who believe the only way to prospect is to pound the streets or make calls, but whether you like it or not, email is an essential tool for reaching clients and prospects. If you write a good email you’re far more likely to get a response than a callback from a voicemail.

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Thumbnail image for Key Performance Indicators: Paralysis by Analysis

Key Performance Indicators: Paralysis by Analysis

Some thoughts on best practices for Sales & Marketing benchmarking. What’s essential, and can it go too far?

I’ve had mixed results over the past few years working with both Sales & Marketing organizations that have recognized the need for tracking metrics & key performance indicators (KPIs). As staunch believers in CRM, we have…

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