Lately I’ve been hitting some snags in my sales cycle. Without a doubt, my strength lies in the early stages of the sale. As the Marketing Manager for the past two years, I’ve been crafting our messaging, so I know it inside and out and can generate interest very quickly and lock in meetings. However, I’m having trouble closing.
The Ultimate SEO Audit
The purpose of an SEO Audit is to paint an overall picture of what you're doing right, what needs to be improved, and what issues may be hurting your rankings. If you're familiar with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats,) that's exactly how you should approach the SEO Audit. This SEO Audit is the 2nd in a series of posts that explore the elements of executing effective SEO: 9 Steps to SEO Success.
Search Engine Optimization: Introduction + Education
This is the first in a series of posts that will explore the elements of executing effective Search Engine Optimization. The purpose of this series is to curate my experience executing SEO and give you a contextual framework with which you can begin building or improving your SEO skill set.
Web 2.0 Expo: A Stream of Consciousness Report
The Web 2.0 Expo proved that some start-ups will have enough wind in their sails to see it through to the other side of the recession. The secret sauce of rocking through this downturn - and the theme of the conference - is doing more with less. Here's a look at the conference and its high-points, low-points, and every scary mascot and Marketing Fail in between.
31 Wordpress Plugins To Enhance Your Blog and Life
I've researched, downloaded, installed, and tested around 300 Wordpress plugins (of 4,200+) and found the following to be the best of the best. Leverage these plugins to make Wordpress the most robust, cost-effective, Web 2.0 CMS on the market.
A Conversation With Twitter Co-Founder Jack Dorsey
Yesterday Ella Keeven and I met with Twitter co-founder Jack Dorsey for a little chat over a cup of coffee. Well, a latte, drip coffee, and cappuccino, respectively. Here's a look at how Twitter got started, what's changed, and the recent buzz about how they're planning to monetize the site... and Jack's favorite iPhone Twitter client.
