Advertising

Thumbnail image for AnchorFree Offers a Killer Ad Network

AnchorFree Offers a Killer Ad Network

In HotSpot Shield by Anchor Free I’ve found a wi-fi security platform that I’m loving from both a marketing perspective (it serves contextually relevant ads to a tech-savvy and affluent niche) and a consumer perspective (its free and secure.) HotSpot Shield privatizes and secures (via VPN) any public network, wired or wireless.

4 comments Read the full article →
Thumbnail image for Thank You Advertisers, For a Glass-Half-Full Attitude

Thank You Advertisers, For a Glass-Half-Full Attitude

Like I said in my A Little Bit of Good News In a Bad News World post a couple of weeks back, I am SICK of hearing bad news everywhere. So that is why I was happy when, while researching this week’s article, I found that advertisers are infusing their ad campaigns with positive messages.

2 comments Read the full article →
Thumbnail image for Video Ads that Watch YOU. Targeted Marketing at the Cost of Privacy.

Video Ads that Watch YOU. Targeted Marketing at the Cost of Privacy.

Video ads in malls, stores, gyms, etc. are being embedded with hidden cameras that track who looks at the screen and for how long. The tracking systems can purportedly determine the viewer’s gender, approximate age, and ethnicity, and change the ads accordingly. You heard it here first, folks: stereotyping is the new PC, the private sector is the new Big Brother, and targeted advertising at the cost of privacy is the next big thing.

0 comments Read the full article →
Thumbnail image for I Only Watch the Superbowl for the Ads

I Only Watch the Superbowl for the Ads

Ok, no not really, but sort of. I like football and I love advertising. But here we are in the midst of a recession and Superbowl XLIII is just around the corner. Thousands of layoffs have been announced in the past 2 weeks alone and major corporations are cutting costs. So how are this years’ commercials going to pan out compared to years past?

2 comments Read the full article →

Ogilvy Launches Website to Help Marketers Manage Through the Recession

Less than a week after laying off 10% of its workforce, Ogilvy has launched a website aimed at providing marketers (clients) with resources to help them identify where and how to cut budgets, how to optimize whats left and how to improve effectiveness and efficiency. Here’s a first glance of what Ogilvy did right and what they did wrong…

0 comments Read the full article →
Thumbnail image for Online Advertising Enters into a Recession

Online Advertising Enters into a Recession

PubMatic has released their Q4 2008 Ad Price Index and its clear that online advertising has entered into a recession. All sizes of website sizes were down dramatically from Q4 2007 by an average of 43%. All sizes of websites were also down from Q3 2008 to Q4 2008, but the drops were…

0 comments Read the full article →
Thumbnail image for Ad of the Day: In-Flight Advertising

Ad of the Day: In-Flight Advertising

Love this ad. Check it. To the best of my knowledge this ad didn’t actually run in airplanes, but was made to look like it did. This got me thinking, why don’t see ad placement in planes? I’ve never seen a single one myself. It’s a pretty great scenario: you have a captive and sedentary audience, they’re pre-qualified…

2 comments Read the full article →

Video: WWF Light Bulb Commercial (by Draft FCB Toronto)

Since I’m on an enviro kick today, here’s a great video created for the World Wildlife Federation (WWF) by DraftFCB in Toronto…

0 comments Read the full article →

Ad: The Diversity of Species in the Rainforest (by Ogilvy)

Here’s a brilliant enviro ad for OroVerde (green gold) of Germany, made by the recently shaken-up Ogilvy. Be sure to check out OroVerde’s microsite, Jungle Race if playing online games in German is your thing…

0 comments Read the full article →

Smarter Marketing in 2009: Predictions and Advice for Managing Through a Downturn

2009 brings smaller budgets, but that just means your marketing department must work harder to evaluate the marketing channels at hand. Make sure you choose the best one(s) for YOUR company and don’t fall into the trend of following what other companies are doing. The current state of the economy is a perfect excuse to reevaluate your media buy and explore other options…

0 comments Read the full article →

Video: Recession Ad from 1991 (History Repeats Itself)

Here’s a British ad from 1991 that encouraged brands not to cut their budgets during the 90s recession. “A healthy brand can ride out a recession; by preserving its momentum it can bounce back. But in past recessions, too many companies remove a key generator of that momentum: they stopped advertising…”

0 comments Read the full article →

Ogilvy to Layoff 10% of U.S. Staff

In response to reductions in client spending, layoffs began yesterday at The Ogilvy Group. Some sources are estimating up to 300 North American employees will be laid off, while others are predicting a 10% reduction. BNET is predicting that this is just the beginning of a wave of thousands that will go through WPP’s agencies in the coming year…

1 comment Read the full article →

Orbit Gum Airs Israeli “Interrogation” Ad by BBDO

There’s nothing overtly controversial about the ad. The suspect is ethnically ambiguous and doesn’t appear to be being maltreated. But the ad comes as conflict between Israel and Palestinians in the Gaza Strip once again flairs up. Part of the IDF action in the strip is to capture and interrogate suspected terrorists. As such, the ad seems to be an unusual choice for a candy marketer…

1 comment Read the full article →

If Everyone Let Their Advertising Jump off a Cliff, Would you Follow?

Research shows that companies that consistently advertise even during recessions perform better in the long run. Now is the perfect time to advertise! Stand above your competitors by maintaining or UPPING your marketing budget. If you have a strong service or product now is the time to prove it through the rough times…

1 comment Read the full article →

Heineken Commercial: The Heineken Walk-in Fridge Commercial

Here’s a well-executed tv spot by Heineken, aimed at the Dutch market…

3 comments Read the full article →

New Trojan Ad

A great ad for Trojan by the Kaplan Thaler Group

0 comments Read the full article →

Video: Truth in Advertising

Depressingly yet hilariously true. Just watch it.

0 comments Read the full article →