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Fresh Perspective: A 19 Year Old’s Take on Advertising

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This is the first in a series of posts in which The Daily Anchor will bring in fresh perspectives from “the real world,” in an effort to see outside the confines of our media-bubble.

Every marketer and advertiser is inherently prejudiced: we are incapable of divorcing ourselves from our professional perspective, and our notions of what consumers [...]

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Online Advertising Enters into a Recession

PubMatic has released their Q4 2008 Ad Price Index and its clear that online advertising has entered into a recession. All sizes of website sizes were down dramatically from Q4 2007 by an average of 43%. All sizes of websites were also down from Q3 2008 to Q4 2008, but the drops were…

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