Video ads in malls, stores, gyms, etc. are being embedded with hidden cameras that track who looks at the screen and for how long. The tracking systems can purportedly determine the viewer’s gender, approximate age, and ethnicity, and change the ads accordingly. You heard it here first, folks: stereotyping is the new PC, the private sector is the new Big Brother, and targeted advertising at the cost of privacy is the next big thing.
Posts tagged as:
