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California: State Needs to Honor Committment to UC

The UC Regents voted Wednesday to curtail undergraduate enrollment growth for Fall 2009. To many of us who knew then-UC President Clark Kerr and then-Gov. Pat Brown, developers of the 1960 master plan for higher education in California, this is a sad day. However, as a former UC regent, I cannot lay fault with either the UC Regents or UC President Mark Yudof…

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If Everyone Let Their Advertising Jump off a Cliff, Would you Follow?

Research shows that companies that consistently advertise even during recessions perform better in the long run. Now is the perfect time to advertise! Stand above your competitors by maintaining or UPPING your marketing budget. If you have a strong service or product now is the time to prove it through the rough times…

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