Posts tagged as:

Buzz Marketing

Case in Point: The Value of Word of Mouth Marketing

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Recently, I had the pleasure of volunteering for a fundraiser here in the Bay Area. We helped set up and were then told that one of the wineries sent a few cases of wine but no representative, so pouring their wine would be our job for the night. My first thought was ‘why wouldn’t you send a representative from your business to talk about your product to 300+ wine drinkers?’

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Burger King Cancels Facebook Ad Campaign

Since January 5, Burger King has been running their “Whopper Sacrifice” ad campaign on Facebook, in which members of the social networking site can get a free whopper if they “de-friend” 10 of the people on their friend list. Just 10 days after the campaign began, though, Burger King has canceled the campaign in response to pushback from Facebook, which said..

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Why Social Media Marketing is Effective

Last month Brand Central Station posted a great article on why social media and word-of-mouth marketing are more effective than traditional medias. Alan See, writing a post in the Customer Think blog explains it this way… Research shows that we tend to remember 10% of what we read, 20% of what we hear, 30% of what we see…

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