Marketers: I am immune to your tactics. I am smack in between the elusive X and Y Generations and I fast forward through TV commercials (I love DVR), I never listen to radio, I rarely read magazines and when I do I never notice the ads, and I don’t think I’ve ever clicked on an online banner ad in my life (well, maybe once in 1992.) I make my purchasing decisions based almost solely on brand loyalty, word-of-mouth reviews, and whim…
Read the full article →
Last week contributing editor Rebecca Novack wrote a great article about why you need to maintain your advertising during a recession, in which she said, “your goal for the next year is to alter your marketing messages to show sensitivity to rising anxiety and fear of the unknown. Ads should instill a sense of control, value, and positive emotions to the consumer.” An Allstate TV ad provides a perfect example of how to do just that…
Read the full article →
