We live in a tech world and it’s growing more techy by the minute. I know many sales reps who believe the only way to prospect is to pound the streets or make calls, but whether you like it or not, email is an essential tool for reaching clients and prospects. If you write a good email you’re far more likely to get a response than a callback from a voicemail.
Read the full article →
Over the past few years at Ogilvy, we have unleashed one of the most intensive training regimens I know of for our staff. While our focus is on digital and “digital influence,” there are a lot of other skills that will help the next generation of communications experts. The next generation will need to get strong in the following. I have begun the process of drilling down into each to offer some practical “how-to’s” for each…
Read the full article →
