The UC Regents voted Wednesday to curtail undergraduate enrollment growth for Fall 2009. To many of us who knew then-UC President Clark Kerr and then-Gov. Pat Brown, developers of the 1960 master plan for higher education in California, this is a sad day. However, as a former UC regent, I cannot lay fault with either the UC Regents or UC President Mark Yudof…
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2009 brings smaller budgets, but that just means your marketing department must work harder to evaluate the marketing channels at hand. Make sure you choose the best one(s) for YOUR company and don’t fall into the trend of following what other companies are doing. The current state of the economy is a perfect excuse to reevaluate your media buy and explore other options…
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