Diesel

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What Makes a Video Viral? The Consumer, not the Company

JustLuxe.com says: Diesel has launched a new viral ad campaign. The Daily Anchor says: No, no it didn’t. You can launch a campaign and it can go viral, but you cannot “launch a viral campaign.”

You can launch a campaign and it can go viral, but you cannot “launch a viral campaign.” A campaign doesn’t go viral until, well, until it goes viral.

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