Email Marketing

Thumbnail image for A Great Email Marketing Tool

A Great Email Marketing Tool

I took the opportunity to check into a fairly young player in the email marketing space, Act-On Software.
The user interface is clean and easy to use, requiring zero HTML coding to produce email templates. With a “per active profile” pricing structure as opposed to a monthly email limit and attractive pricing, Act-On is worth a look; a feature-rich multi-step marketing tool that aims to demystify intelligent lead generation for the masses.

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Thumbnail image for The Professional Confessional: Talk to Your Team BEFORE Launching Email Campaigns

The Professional Confessional: Talk to Your Team BEFORE Launching Email Campaigns

It all began, as most things do, with good intentions. I was browsing one of our channel partners’ websites where our applications are listed, and stumbled upon a page announcing “The Best Apps of 2008.” This was perfect! Not only would this engage our base, it would increase our viability and outreach to prospects as well. So I drafted my mass email, polite and humble, thanking our customers for

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Product Review: Genius Pro – Intelligent Email Marketing

I’ve ripped through three email marketing tools in 2 years, and I’ve finally found one that doesn’t drive me crazy. In fact, I like it. Genius Pro is a web-based email marketing and lead management solution with some interesting added benefits…

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10 Tips for Better Email Marketing in 2009

If you’re an email marketer, Stefan Pollard at Clickz posted YOUR New Years resolutions in his post, Ten Resolutions to Make 2009 a Better Email Year. Here’s a quick overview of the Top 10 tips…

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The Fool Proof Marketing Offer

Customers often ask me, what are the best offers to use in email marketing programs, or any lead generation program for that matter. Before sending out a marketing campaign consider “Is there something in this email for the recipients to LEARN, GAIN, or ENJOY?” Here are some examples of each type of offer…

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