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Smart Marketing on April Fools Day

In the spirit of Ella’s article on the Art of Brevity I’ll keep this one short. That, and I’m typing this during a Keynote lecture at the Web 2.0 Expo. Bottom Line: Next April 1st, take a page out of Brenthaven’s playbook and leverage April Fools Day to launch a creative marketing campaign.

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The Best Articles We’ve Read This Week: The March 6 Hitlist

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Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Fresh Perspective: A 19 Year Old’s Take on Advertising

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This is the first in a series of posts in which The Daily Anchor will bring in fresh perspectives from “the real world,” in an effort to see outside the confines of our media-bubble.

Every marketer and advertiser is inherently prejudiced: we are incapable of divorcing ourselves from our professional perspective, and our notions of what consumers [...]

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The Best Articles We’ve Read This Week: The Feb 20 HitList

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This is the second in a series of Friday posts in which we’ll cover the best articles we’ve read all week. Most will be new, some will be old, but hopefully they’ll all be useful, interesting or entertaining.

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CNN and Facebook Inauguration Coverage: A Mashup Made in Social Media Heaven

Kudos to CNN and Facebook for a tight integration and revolutionary live-media experience. They had the Y Generation / Millennials eating from their hand yesterday, and to anyone who knows how hard it is to tap into that market, this was a huge success on so many levels. Here’s a quick recap by the numbers and a dose of my subjective user-experience…

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Burger King Cancels Facebook Ad Campaign

Since January 5, Burger King has been running their “Whopper Sacrifice” ad campaign on Facebook, in which members of the social networking site can get a free whopper if they “de-friend” 10 of the people on their friend list. Just 10 days after the campaign began, though, Burger King has canceled the campaign in response to pushback from Facebook, which said..

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