Lead Generation

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Product Review: SalesView by InsideView

This week I’m reviewing another tool that aims to help Sales and Marketing professionals get smart about their customers and prospects. By automating micro-level account research, SalesView by InsideView has taken some of the pressure and busywork off of CRM users.

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Twitter: Still Deciding if I Should Join

I have yet to take the leap to Twitter; I’ve heard some great things but am skeptical about involving myself in one more thing to maintain – email, a blog, a day job, facebook. Every day, though, I hear something new about why I should take the leap. If you’re in the same boat as me and are still on the fence about whether or not to join, I suggest you give these articles a quick read, so that at least you can make an informed decision…

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The Fool Proof Marketing Offer

Customers often ask me, what are the best offers to use in email marketing programs, or any lead generation program for that matter. Before sending out a marketing campaign consider “Is there something in this email for the recipients to LEARN, GAIN, or ENJOY?” Here are some examples of each type of offer…

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