Actions Speak Louder Than Words. We have all muttered those words before. It usually has to do with a personal experience with a friend, foe, lover, family member or whatever, but it’s relatable to marketing as well. Have you ever had someone tell you they would do something and then they do something else? That’s called inconsistency. And when all is said and done, it is the action that we tend to [...]
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2009 brings smaller budgets, but that just means your marketing department must work harder to evaluate the marketing channels at hand. Make sure you choose the best one(s) for YOUR company and don’t fall into the trend of following what other companies are doing. The current state of the economy is a perfect excuse to reevaluate your media buy and explore other options…
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