Marketing Strategy

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Marketing and Sales: Can’t we all just get along?

Please help me understand the thought process behind separating sales and marketing; in many cases the two departments literally undermine one another. I’ve just never understood why most teams don’t work side by side: it’s like driving around without knowing where you are going. The blind leading the blind. The right side of your brain not being connected to the left.

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Thumbnail image for Marketing 101: Keep Your Messages Consistent

Marketing 101: Keep Your Messages Consistent

Actions Speak Louder Than Words. We have all muttered those words before. It usually has to do with a personal experience with a friend, foe, lover, family member or whatever, but it’s relatable to marketing as well. Have you ever had someone tell you they would do something and then they do something else? That’s called inconsistency. And when all is said and done, it is the action that we tend to [...]

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An Introduction to SEO for CEOs (and everyone else)

If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way. If you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this article is for you…

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If Twitter’s So Great, Why Don’t I Get it? – 10 Tips for Twitter Beginners

When I first checked Twitter out, I didn’t get it. Like you, I’m always too busy. But if you want your site to rank better in the search engines, you want more direct traffic, or you just want to engage better with customers and influencers, Twitter is a must…

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Confusing Your Customer? Good Work

It’s your job to educate the customer, right? Maybe not. A truly educated customer might know more about your business than you know yourself. By contrast, a confused customer always needs your help to sort things out. So it may be in your interest to keep your customers a little bit confused…

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Video: Marketing Tips for Tough Times, by S. Claus

This video is freaking great.

Enjoy… after the jump.

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