Marketing tips

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Marketing and Sales: Can’t we all just get along?

Please help me understand the thought process behind separating sales and marketing; in many cases the two departments literally undermine one another. I’ve just never understood why most teams don’t work side by side: it’s like driving around without knowing where you are going. The blind leading the blind. The right side of your brain not being connected to the left.

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Marketing 101: Keep Your Messages Consistent

Actions Speak Louder Than Words. We have all muttered those words before. It usually has to do with a personal experience with a friend, foe, lover, family member or whatever, but it’s relatable to marketing as well. Have you ever had someone tell you they would do something and then they do something else? That’s called inconsistency. And when all is said and done, it is the action that we tend to [...]

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How to Market Unpopular Products

My heart bleeds for those marketers trying to promote Hummers, high-rise condominiums, real estate in general, traditional music stores, shopping malls, or home design. In this economy, consumers are cutting back on luxury desires and going green as much as possible.

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