Marketing tools

Thumbnail image for The Best Articles We’ve Read This Week: The March 6 Hitlist

The Best Articles We’ve Read This Week: The March 6 Hitlist

Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Thumbnail image for Top 5 On-Demand Applications to Boost Sales and Marketing Productivity

Top 5 On-Demand Applications to Boost Sales and Marketing Productivity

Today I’d like to showcase five applications that individually offer great value and functionality, and when considered holistically, represent a complete solution to enable collaboration and increase productivity of Sales & Marketing departments.

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Thumbnail image for A Great Email Marketing Tool

A Great Email Marketing Tool

I took the opportunity to check into a fairly young player in the email marketing space, Act-On Software.
The user interface is clean and easy to use, requiring zero HTML coding to produce email templates. With a “per active profile” pricing structure as opposed to a monthly email limit and attractive pricing, Act-On is worth a look; a feature-rich multi-step marketing tool that aims to demystify intelligent lead generation for the masses.

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Marketing Toolshed: Twitter

I went out on a limb (so to speak) and registered for an account with Twitter. I was skeptical at first, but in just a few days of persistent use, have discovered tangible value – including landing a meeting with a key decision-maker who I would never have reached otherwise. After creating my account, I started…

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Thumbnail image for Product Review: SalesView by InsideView

Product Review: SalesView by InsideView

This week I’m reviewing another tool that aims to help Sales and Marketing professionals get smart about their customers and prospects. By automating micro-level account research, SalesView by InsideView has taken some of the pressure and busywork off of CRM users.

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Product Review: Genius Pro – Intelligent Email Marketing

I’ve ripped through three email marketing tools in 2 years, and I’ve finally found one that doesn’t drive me crazy. In fact, I like it. Genius Pro is a web-based email marketing and lead management solution with some interesting added benefits…

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10 Tips for Better Email Marketing in 2009

If you’re an email marketer, Stefan Pollard at Clickz posted YOUR New Years resolutions in his post, Ten Resolutions to Make 2009 a Better Email Year. Here’s a quick overview of the Top 10 tips…

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6 Free Tools for Online Reputation Management

Online reputation management consists of tracking your brand and reacting when necessary. Though sometimes tedious, brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. Aside from protection, it can help you proactively join conversations around your topic area, helping to get your brand name out there…

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