I took the opportunity to check into a fairly young player in the email marketing space, Act-On Software.
The user interface is clean and easy to use, requiring zero HTML coding to produce email templates. With a “per active profile” pricing structure as opposed to a monthly email limit and attractive pricing, Act-On is worth a look; a feature-rich multi-step marketing tool that aims to demystify intelligent lead generation for the masses.
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I went out on a limb (so to speak) and registered for an account with Twitter. I was skeptical at first, but in just a few days of persistent use, have discovered tangible value – including landing a meeting with a key decision-maker who I would never have reached otherwise. After creating my account, I started…
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