Kudos to CNN and Facebook for a tight integration and revolutionary live-media experience. They had the Y Generation / Millennials eating from their hand yesterday, and to anyone who knows how hard it is to tap into that market, this was a huge success on so many levels. Here’s a quick recap by the numbers and a dose of my subjective user-experience…
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Marketers: I am immune to your tactics. I am smack in between the elusive X and Y Generations and I fast forward through TV commercials (I love DVR), I never listen to radio, I rarely read magazines and when I do I never notice the ads, and I don’t think I’ve ever clicked on an online banner ad in my life (well, maybe once in 1992.) I make my purchasing decisions based almost solely on brand loyalty, word-of-mouth reviews, and whim…
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