Posts tagged as:

Millennial generation

Marketing to Millennials: A Lesson Learned from the Obama Campaign

In the spirit of Barack Obama’s Inauguration, I want to focus on the one group that helped push him into the White House, the Millennial generation. Millennials don’t pay much attention, if any, to marketing despite the fact (or perhaps because) theirs is the generation most marketed to in history, so how are you going to penetrate this hot group of “know-it-alls?”

Read the full article →